Posts Tagged ‘expansión.com#8217;

30
Mar

Marco de Benito, a professor of Bachelor of Laws at IE University, published the article “Venezuela: adios al CIADI” in Expansion.com . Read More 

Marco de Benito, profesor de Derecho en IE University, acaba de publicar el artículo “Venezuela: adios al CIADI”  en Expansion.com Leer artículo

24
Jan

Pedro Letai, a professor of Bachelor of Laws at IE University, published the article “Megaupload. When hacking harms everybody” today in the legal section of the newspaper Expansión. Read more.

Pedro Letai publica un artículo sobre el caso Megaupload en Expansión 

Pedro Letai, profesor del grado en Derecho de IE University, publica hoy el artículo “Megaupload. Cuando la piratería nos duele a todos” en la sección jurídica del periódico Expansión. Leer artículo

23
Jan

This last weekend Expansión and El Mundo published a report headed “Ideas de jóvenes sobradamente preparados” (Ideas from extremely well-prepared young people) in its Expansion&Empleo supplement, which included among its highlights the business project of three BBA students from IE University. See more

Este fin de semana en Expansión y El Mundo se publico el reportaje “Ideas de jóvenes sobradamente preparados” dentro del suplemento Expansion&Empleo con un destacado al proyecto empresarial de tres alumnos del BBA de IE University. Ver artículo

Fotografía: Jorge Schnura, Eiso Kant y Philip von Have, creadores de Tyba

30
Mar

Interview of Prof. Matthew Hindman, assistant professor at George Washington University, participant to the last Symposium Transnational Connections held at IE University, by leading Spanish economic media www.expansion.com (M. G. Mayo, Reporter) / English Version.

Matthew Hindman: “We should not exaggerate the role of Internet in Arab revolution, it´s only a catalyst” 

Matthew Hindman is a professor in the School of Media and Public Affairs at George Washington University (USA) and has written the book ‘The Myth of Digital Democracy. He was recently in Spain, participating to  a Congress on Political Communication organized by IE University in collaboration with WAPOR (World Association for Public Opinion Research). 

How has electoral communication using online media evolved over the last five years? How much of a candidate’s budget does it currently use up? And previously? How much is spent on educating a candidate’s team to fully leverage online tools? 

The big shift in online campaigning came in 2004, with Howard Dean’s presidential primary campaign.  Previous online campaigns had tried to use the Internet to reach the mass public—particularly independent or swing voters, and those whose votes were up for grabs.  But this didn’t work, because these voters don’t visit political sites much and are generally not that interested in politics.  

Instead of appealing to swing voters, Dean’s campaign used his site to appeal to committed partisans, asking them to donate to the campaign or to volunteer.  This worked much better. In recent years there has been a gradual diffusion of this model to races at lower levels of US politics, and—less consistently—to general elections in other democracies. 

Online politics has dramatically changed the way US campaigns are funded—with Barack Obama being the most extreme example, having raised $500 million online.  But online campaigning has not yet done much to shift how campaign funds are spent.  Online spending is still a tiny portion of campaign budgets—a few percent at most. Barack Obama still spent most of his campaign budget the way all recent U.S. presidential candidates have: on television advertising and on paid staff.   Read more…

9
Dec

Artículo del Rector IE University en Expansión.com

Written on December 9, 2010 by Roberto Arribas in General, Highlights

El Rector de IE University, Juan Luis Martínez, ha publicado una columna de opinión sobre el modelo educativo español en el periódico Expansión. Leer artículo

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