Archive for the ‘Business’ Category

12
Apr

During the week of April 7-12, four undergraduate students and their advisor will be representing IE University at the annual Global Business Case Competition. The competition will take place at the University of Washington in Seattle, WA, USA. The GBCC has been taking place since 1999, and is recognised as one of the most challenging and respected case competitions worldwide. Ten other universities from five different continents will also be sending their representative teams, including Concordia University, the University of Melbourne and the Chinese University of Hong Kong.

The competition, sponsored by large multinationals such as The Boeing Company and Starbucks Coffee International, will give students the opportunity to meet new people, build relationships, and participate in a real-life case study and prepare a business recommendation. During the 48-hour case cracking period, the teams will not be allowed to contact with their advisor or with other teams, testing their ability to work under pressure and deliver a sustainable solution.

The team comprises of two 3rd year BBA students, Louis De Clercq and Ola Kvalheim, and two 4th year BBA students, Joséphine Kant and Serena Mujtaba. They will be supported by their case advisor, Sondos Abdelgawad, who is an Entrepreneurship professor at the University. The team has been preparing hard by reviewing past year’s cases and developing case analysis frameworks, but they will not find out the subject of this year’s case until the live kick-off on April 10th. This year’s competition will prove to be as challenging as the previous ones.

On April 12th the teams will present their case solution to a panel of five corporate judges, who will evaluate their recommendations. Four finalists will be chosen to move on to the final round presentation, competing for the prestigious GBCC Trophy. Previous champions include Concordia University and the University of Hong Kong. We wish the best of luck to the IE University team!

10
Apr

BBA students show their interpersonal skills

Written on April 10, 2014 by Roberto Arribas in Business

The team of “Building commitment” has won the first place in the second edition of the Interpersonal Skills Competition

20140410_172051IE University’s BBA students, taking the course “Interpersonal Skills”, taught by Psychology professor Neringa Kalpokaite, have taken part today of the Interpersonal Skills Competition 2014, a competition where their ability to persuade others, their leadership and communication skills, among other aspects, are evaluated. The challenge was for them to create an enterprise and make the audience invest in them. Each of the teams has had 20 minutes to present their project and answer the questions the jury of IE University faculty had for them.

Fundamental criteria for the jury to choose the winner are based on the characteristics belonging to interpersonal skills: delivery, organization in the presentation of ideas, verbal communication (Quality, Pitch, Articulation, Pronunciation and Force) and non verbal (Stage Presence and Power of Expression); among other more general criteria as team work and visual aids.

WINNERS

At last, the “Building commitment” team, made up by Sharon Tirado, Luna Allani, Antonio Balseiro, Paulo Guerson, Petra Sass and Pedro Machado, won. Second place went to “Creativity”, team formed by Mahmoud Hamed, Sebastian Kruger, Benjamin Ranft, Chadine Alj, Melina Bernardini and Sara Krumpak.

Jury was comprised by the BBA Program Director, Isabel Sánchez; Vice-Rector for Students, Miguel Larrañaga; and International Relations professor, Michele Testoni.

The winning team received a certificated signed by the BBA director, Isabel Sánchez, that manifested her satisfaction on the good work of all students and the high quality of the presentations.

10
Apr

El grupo “Bulding commitment” se ha alzado con el primer puesto en la primera edición del Skills Competition

20140410_172051Los alumnos del BBA de IE University, que cursan “Habilidades Interpersonales”, asignatura que imparte la profesora de Psicología Neringa Kalpokaite, han participado hoy en la Interpersonal Skills Competition 2014, una concurso donde se valoraba su capacidad de persuasión, liderazgo y sus competencias comunicativas, entre otros aspectos. El reto era imaginar la creación de una empresa y conseguir que el público asistente invierta en ella. Cada grupo de estudiantes ha dispuesto de veinte minutos para presentar su proyecto y responder a una ronda de preguntas por parte de un jurado integrado por docentes de IE University.

Los criterios fundamentales tomados en cuenta por el jurado para elegir al equipo ganador se basaron en aquellas características propias de las habilidades interpersonales: la presentación, la organización en las ideas, la comunicación verbal (con especial atención a la calidad y tono de la voz, y a la articulación y pronunciación) y la comunicación no verbal (el poder de expresión y la presencia en el estrado), además de otras más generales, como el trabajo en equipo y el apoyo en técnicas visuales de presentación.

PREMIADOS

Finalmente el grupo “Building commitment se ha alzado con el primer puesto. Los alumnos ganadores han sido Sharon Tirado, Luna Allani, Antonio Balseiro, Paulo Guerson, Petra Sass y Pedro Machado. El segundo puesto fue para el grupo “Creativity”, integrado por los estudiantes Mahmoud Hamed, Sebastian Kruger, Benjamin Ranft, Chadine Alj, Melina Bernardini y Sara Krumpak.

El jurado ha estado formado por la Directora del Grado en BBA en IE University, Isabel Sánchez, el Vicerrector de Estudiantes, Miguel Larrañaga y el profesor de Relaciones Internacionales Michele Testoni.

El equipo ganador recibió un certificado firmado por la directora del BBA, Isabel Sánchez, que manifestó a los estudiantes su satisfacción por el trabajo de todos y por el alto nivel demostrado durante las presentaciones.

24
Mar

IEUTalkSeries3

Online marketing has become a powerful tool for entrepreneurs and it is the subject which two renowned experts will talk about in the newest edition of the IEU Entrepreneurship Tal Series

IEU Entrepreneurship  is organizing #IEUtalkseries3 which will be focused on online marketing. Nowadays, for all entrepreneurs it is essential to have a strong background on marketing and more specifically on online marketing. Online world is a must on the 21st century and because of that we believe that IE Entrepreneurs should have the opportunity to master this topic. For that reason, we are glad to announce two marketing experts and entrepreneurs, Pedro Clavería and Joe Haslam:

  • Pedro Clavería is one of the most influential marketers all over Spain with a really strong background on marketing online. He has worked as the Business Intelligence Executive at Tuenti among other companies and he has created a new venture that has received more than 10Million Euro investment, Rocket Internet GmbH one of the world’s biggest couponing websites. In addition, his influence in Social networks has led him to have more than 110,000followers on Twitter.
  • Joe Haslam is one of the Irish entrepreneurs in Spain, being the chairman of Hot Hotels, he is also affiliate at Kauffman Global partner network and mentor at the IE Venture Lab. In fact,  he will be talking about Trillion Dollar Challenges- How exponential technologies enable small teams of entrepreneurs to do what was once only possible for government and large corporations.

 

What? IEUTalkSeries3 aboutMarketing Online

When? 1st of April- 18:30

Where? IE Business School, Maria de Molina 4, E-107

To confirm attendance: asarasu.bbamad2012@student.ie.edu

 

(Spanish Version)

Herramientas digitales para emprendedores del siglo XXI 

El marketing online se ha convertido en una poderosa herramienta para los emprendedores. Dos expertos reconocidos en este tema hablarán en la tercera edición de IEU Talk Series que organiza el IEU Entrepreneurship 

IEU Entrepreneurship organiza los #IEUtalkseries3 que se centrarán en el marketing online. Hoy en día, para todo emprendedor es imprescindible un buen entendimiento del marketing y sobre todo del marketing online. Internet es un ‘must’ en el siglo XXI y es por ello que los emprendedores deberían tener la oportunidad de aprender más sobre este tema. IEU Entrepreneurship ofrece la oportunidad de escuchar a dos emprendedores expertos en marketing: Pedro Clavería y Joe Haslam:

- Pedro Clavería es uno de los expertos en marketing más influyentes en España con una formación muy sólida en marketing online. Entre otras compañías, ha trabajado como Ejecutivo de Inteligencia Empresarial en Tuenti y ha creado un nuevo proyecto que acaba de recibir una inversión de más de 10 millones de euros: Rocket Internet GmbH (una de las webs de cupones más importantes del mundo). Además, su influencia en las redes sociales le ha llevado a tener más de 110.000 seguidores en Twitter.

- Joe Haslam, un emprendedor irlandés en España, es el presidente de Hot Hotels; también está afiliado a la red de Kauffman Global Partner y es mentor en el Venture Lab de IE.  Además de hablar sobre los Trillion Dollar Challenges, Haslam explicará cómo tecnologías exponenciales permiten a pequeños grupos de emprendedores hacer lo que antes sólo estaba al alcance de los gobiernos y de las grandes corporaciones.

Para confirmar asistencia: asarasu.bbamad2012@student.ie.edu

10
Mar

hult prize 2

Undergraduate students from IE University among the top 4 of the Hult Prize, Dubai

  • Four bachelor students of IE University were the only undergraduate students competing against experts with MBAs, Phds and Master’s degrees.

An IE University Team comprising students Stefan Wolf Staertzel, Victor Berthon, Pablo Otero and Carlos Beltrán, won a spot among the top 4 in the regional finals of the prestigious Hult Prize, the planet’s largest student competition in the field of social entrepreneurship, with a million dollar prize. IE students were the only graduates competing against more experienced candidates with PhDs, MBAs and a range of master’s degrees. They were also the only students under 22 in a final round in which the average age was 30 years old.

The Hult Prize, which received a record number of more than 10,000 first-round applicants, was created by Hult and Clinton Global Initiative to boost the development of social start-ups in the healthcare industry. This year entrants were required to focus on “Non-communicable Disease in the Urban Slum”, and more than 250 teams competed against each other in six regional finals in the cities of Boston, San Francisco, London, Dubai, Shanghai and Sao Paulo.

The members of the IE University Team were from France, Germany, Venezuela and Spain, and aged 20 and under. They were also the only team in which all the members were from a business course. The four students met in the Bachelor in Business Administration program at the Spanish university and presented their project for the Dubai Final.

They won the first two rounds with “Cuidado Verde”, a project aimed at helping the 92% of slum-dwellers in Peru who do not receive a timely diagnosis for chronic diseases. In order to do this the team came up with a simple but innovative idea: a business that recycles the uncollected trash generated by the area to fund a free full annual check-up for its inhabitants.

“I think the Hult Prize was one of my greatest achievements so far in my life!” says Victor Berthon, team captain. “Being the youngest and the only team comprised of undergraduate students it was already a huge achievement to get to the finals, but ending up in the top 4 exceeded our expectations and showed that no matter how small we are, we can create an impact.”

Photography Credit: Marko Zirdum / Hult Prize

(Spanish Version)

Alumnos de grado de IE University, en el Top 4 del Hult Prize en Dubai

Los cuatro alumnos de Grado de IE University fueron los únicos participantes universitarios que compitieron junto a expertos con doctorados, MBAs o Másters

IEUniversityTeam_HultPrizeEl equipo formado por los alumnos de IE University Stefan Wolf Staertzel, Victor Berthon, Pablo Otero y Carlos Beltrán se clasificó dentro del TOP 4 de la final regional de Dubai del prestigioso Premio Hult, la mayor competición para estudiantes con proyectos emprendedores con un fin benéfico, y dotado con un premio de un millón de dólares. Los alumnos de IE fueron los únicos universitarios en esta competición en la que participaron junto a expertos con doctorados, MBAs o Másters. De esta manera, los estudiantes de IE University fueron los únicos menores de 22 años en una final cuya edad media se acercaba a los 30 años.

El Premio Hult, al que se presentan más de diez mil alumnos de todo el mundo, es una iniciativa de Hult y Clinton Global Initiative para fomentar el desarrollo de proyectos emprendedores sociales en el ámbito de la salud. Este año, bajo el tema “Prevención de enfermedades no transmisibles en suburbios urbanos”, más de doscientos cincuenta equipos se enfrentaron en seis finales que se desarrollaron en Boston, San Francisco, Londres, Dubai, Shanghai y Sao Paulo.

El grupo de IE University, compuesto por un francés, un alemán, un venezolano y un español, con apenas 19 y 20 años de edad, era el único además en el que todos los integrantes eran de económicas. Estos cuatro jóvenes se conocieron estudiando el grado de Administración de Empresas en la universidad española, y postularon su candidatura para la final de Dubai.

El equipo de IE University ganó las dos rondas previas con su proyecto “Cuidado Verde”, con el que se pretende buscar una solución a la falta de diagnóstico de enfermedades crónicas en Perú, país donde un 92% de su población padece enfermedades sin diagnosticar, un problema que se intensifica en los barrios más pobres.

Se trata de una idea sencilla pero ingeniosa: a través del dinero recaudado con la recogida y reciclaje de desperdicios se ofrece un chequeo completo anual gratuito a los habitantes del suburbio.

“Creo que haber sido finalistas en el Premio Hult ha sido uno de los mayores logros de mi vida”, asegura Victor Berthon, el capitán del equipo. “Llegar a la final con el equipo más joven, y el único en el que no hay nadie graduado todavía ya es todo un éxito; quedar entre los cuatro mejores superó todas nuestras expectativas. Demostró que puedes cambiar las cosas y que para ello no importa lo joven que seas”, añade.

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