15
Apr

The IE School of Arts and Humanities in collaboration with IE’s Alumni Association have the honor to invite you a lecture entitled “Carmen or the Conquerers?  Stereotypes about Spain’s Image”  on Tuesday, April 20th at 19.30h with Mr. Manuel Luceno Giraldo. 

Mr. Manuel Lucena Giraldo is Chief Scientist at the Instituto de Historia (Consejo Superior de Investigaciones Científicas) in Madrid and a visiting professor at Harvard University.

The term stereotype is an image or a commonly accepted idea with an immutable character held by a group or society.  It then becomes like a fixed convention, through social acceptance, which is a permanent source for polemics.  In the case of the Spanish Stereotype, the black legend, romanticism and the recent normalization have originated diverse stereotypes which, as we will see, become entangled in an often conflicted manner in the global imagination, which creates problems and opportunities for individuals and businesses.   

The lecture will be given in room E-101 at the IE Business School Campus located at c/ Pinar, 9.

If you would like to attend, kindly RSVP to ArtsHumanities@ie.edu

IE School of Arts and Humanities en colaboración con la Asociación de Antiguos Alumnos del IE celebra la conferencia titulada “¿Carmen o los conquistadores? Los estereotipos sobre la imagen de España”, que tendrá lugar el martes 20 de abril a las 19.30h, impartida por D. Manuel Lucena Giraldo.

D. Manuel Lucena Giraldo es científico Titular del Instituto de Historia (Consejo Superior de Investigaciones Científicas) en Madrid y profesor visitante en la Universidad de Harvard.

El término estereotipo es una imagen o idea aceptada comúnmente por un grupo o sociedad con carácter inmutable. Se configura, por tanto, como una convención anclada en la realidad mediante la aceptación social, que es una fuente permanente de polémica. En el caso español, la leyenda negra, el romanticismo y la reciente normalización han originado diversos estereotipos que, como veremos, se mezclan de manera conflictiva en el imaginario global, lo que crea  problemas y oportunidades para individuos y empresas.

La conferencia se impartirá  en el aula E-101 del Instituto de Empresa situada en c/ Pinar, 9.

Más información en: ArtsHumanities@ie.edu

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