Posts Tagged ‘symposium#8217;

13
Sep

· There will be a discussion on the latest trends and research studies in Marketing and Corporate Communications

· According to Google statistics interest in Corporate Communication has increased worldwide

IE School of Communication at IE University and the British institution International Corporate Identity Group (ICIG) are organizing the 14th edition of the Symposium ICIG from 14th to 16th September 2011 in Segovia. The Symposium will engage university exponents in Corporate Marketing and Communication from all over the world in discussing the latest trends and specific researches in these areas.

The symposium is also a platform that addresses the role of Corporate Marketing and Communication in the conceptualization, management, evaluation, brand valuation, creation of corporate images and identities in an era in which companies are continuously facing changes and pressures by shareholders and different pressure groups.

“In today’s global era, strategic planning of companies on their brand, image and corporate identity is crucial. We are delighted to bring together 40 leading experts to discuss the challenges facing our discipline” affirms Laura Illia, Professor and Director of the Master in Corporate Communication at IE University and co-organizer of the symposium. 

The event coincides with a moment in Corporate Marketing and Communication have gained importance in both the world of academia and the world of business and are considered areas of great significance. This is mostly due to the development of areas such as branding, marketing and public relations. According to Google statistics on the searches made about these different disciplines, the interest in Corporate Communications (12,000 impacts) is increasing as opposed to Corporate Marketing (700 impacts). In addition, the number of books published denotes the trend – 200 versus 700. 

Some of the main speakers at the Symposium are:

• John M.T. Balmer, President and Founder of ICIG,
• Stephen Greyser, Richard P. Chapman Professor, Emeritus Harvard Business School
• Emanuele Invernizzi, President of EUPRERA and Professor of Corporate Communication in IULM University,
• Angel Alloza, CEO Corporate Excellence, Centre for Reputation Leadership
• Wim Elving, Editor in Chief of Corporate Communications in the international journal (Emerald) and Professor of Corporate Communication at ASCOR (University of Amsterdam),
• Russell Abratt, Consumer Marketing and Sociology Professor, Nova Southwestern University,
• Gabor Schreier, Creative Director at Saffron Spain,
• Raffaele Zueger, Communications Director of BSI Bank of Generali Group

Spanish Version

17
Mar

El sociólogo estadounidense, uno de los padres de la sociología de la comunicación, abrió el simposio que reúne en Segovia a un centenar de expertos internacionales que debaten sobre las nuevas tendencias en comunicación política.

En un régimen totalitario en el que los ciudadanos no tienen ninguna libertad para hablar, un acto individual puede tener un impacto enorme y desencadenar un cambio político; así ocurrió en Túnez, cuando la inmolación de un vendedor ambulante desencadenó un auténtico movimiento revolucionario en todo el mundo árabe. Esto se debe a que los individuos se dan cuenta de que ya no están solos gracias a las diversas formas de comunicación. Así lo puso de manifiesto hoy en IE University Elihu Katz, uno de los padres de la sociología de la comunicación y uno de los más sobresalientes teóricos de las ciencias sociales, durante la conferencia de apertura del simposio internacional sobre comunicación política organizado por la Asociación Mundial para la Investigación sobre Opinión Pública (WAPOR), IE University y la Annenberg School for Communication de la Universidad de Pensilvania.  

No obstante, frente a las ideas de que son las redes sociales y las nuevas tecnologías lo que impulsa los cambios sociales y políticas que estamos presenciando, el profesor Katz afirmó que todavía no se sabe con certeza cómo se difunden las opiniones políticas; “sin duda las redes sociales demuestran que el boca a boca influye en los procesos políticos”. 

Profesor de la Universidad Hebrea de Jerusalén y de la Annenberg School of Communications de la Universidad del Sur de California,  Katz sostuvo en Segovia que “incluso en las democracias actuales no todo el mundo se siente libre para hablar, y la mayoría de los debates sobre política tienen lugar en el ámbito privado” y añadió que “la gente se ha hecho más política de lo que se pensaba según investigaciones recientes”. De acuerdo con el sociólogo estadounidense, la televisión es un medio que ha introducido la política en los hogares de todo el planeta y ha ayudado a las mujeres a formar sus propias opiniones. 

Katz (Brooklyn, 1926) es un referente de los estudios de comunicación del siglo XX. Es autor, junto con P.F. Lazarsfeld, de “Influencia personal. El papel de la gente en el flujo de comunicación de masas (1955)”, obra clásica de la sociología donde analiza las relaciones entre la comunicación de masa y la comunicación interpersonal. No obstante, su obra de mayor repercusión se publicó en 1992, junto a Daniel Dayan, “Media events” (La historia en directo). Ambos manuales han sido lectura obligada para los estudiantes en las Facultades de Periodismo. 

Katz es Presidente de la Asociación Israelí de de Sociología (1976-1979), Premio McLuhan de la UNESCO y premio Burda. Doctor ‘honoris causa’ por las Universidades de Gante, Montreal, París y Haifa, es miembro de la American Academy of Arts and Sciences. Actualmente, es profesor emérito de Comunicación y Sociología en la Universidad de Jerusalén. 

UN CENTENAR DE EXPERTOS INTERNACIONALES

Un centenar de expertos de América, Europa, Oriente Medio y Asia se reúne hasta mañana en Segovia para analizar asuntos como las nuevas tecnologías en la política, las diferencias entre el modelo europeo y estadounidense, las influencias de nuevos movimientos políticos, como el Tea Party en los EE.UU, la imagen de los políticos en tiempos de crisis, o los últimos avances en medición de encuestas, con datos reveladores sobre los políticos españoles en el mundo. 

Entre los participantes figuran investigadores de la talla de Matthew Hindman, (George Washington University), Elihu Katz (University of Pennsylvania), Shanto Iyengar (Stanford), Patricia Moy (University of Washington), Monroe Price (University of Pennsylvania), Hernando Rojas (University of Wisconsin, Madison), o Robert Luskin (University of Texas at Austin). 

IE University ha organizado el simposio “Transnational Connections Challenges and Opportunities in Communication and Public Opinion Research” junto a otras entidades de prestigio internacional como Center for Global Communication Studies de la Annenberg School for Communication, International Communication Association (ICA), Media Tenor, World Association of Public Opinion Research (WAPOR), International Political Science Association (IPSA), International Association for Media and Communication Research (IAMCR) y European Communication Research and Education Association (ECREA). 

Link: http://www.transnationalconnections.ie.edu/welcome

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15
Mar

Communications has, throughout history, been vital to the existence and survival of mankind. Originally found in its most basic form and function, communication first began and continues to exists, through verbal form. Words, language, dialects, stories, and tales form part of the traditional methods of communication, which allowed and still do, for the direct spread of information and reinforcement of such qualities as identity and culture. This type of communication still is of importance in the day-to-day experiences of all, providing news directly through personal interaction and allowing for direct interpretation, and perhaps even like in many other forms, slight bias. Still its importance is undeniable. The verbal communication is essentially the basis and originating source for all media methods to follow.

Shifts and development within the field, in media presentation and mediums specially, did not occur rapidly, in fact.  The process itself stemmed from the basic necessities of those who employed it, and can for this purpose be categorized over centuries, into the following stages and forms: verbal, written, mobile, telephone, wireless, and satellite communication. Transitioning between each not only, once again directly correlated to the demand for the quicker, more effective passing along of information, but also was tied to the political, social and economic forces during each of their historical periods.  Of interest for this paper is the evolution of communication in the latter half of this past century. It developed simultaneously with, such concepts as globalization and the need for world-wide connection, as well as, advances in technology. All of which, will bring about the methods of communication spoken about in this text—mass and new media, and hyperconnectivity.

As of recent decades, the world, increasing in complexity, called upon communication methods to revolutionize yet again, not only in the manner in which they present their messages, but in the audiences they target and how they build networks among what are now considered to be “global” citizens. The world did not just demand that mass and new media be developed, but rather advocated an entirely different meaning of the word communications to be utilized.  The new definition is as follows, “[t]he technology of the transmission of information (as by print or telecommunication.” Meanwhile, the sudden shift in perspective also created an over abundance of information sources and formats for media presentation, turning what was an originally simple communication technique into a multi-faceted, technologically driven field.  A field in which, along the way, sparked debate over its changes and the applicability of old media theories, specifically their ability to accurately assess new communication processes.  Nevertheless, throughout this period of rapid change in the field, theorists managed to draw from both sides, creating new methods of evaluation, by utilizing pre-existing theories, as well as, forming new perspectives based upon the current and foreseeable information revolutions.

As result of such findings and my interest in the future of political communication, I am looking forward to attending Lance Holbert’s talk entitled, “The Shifting of Explanatory Principles in Political Communication Research:  A Call for Diversification.”

Link: http://www.transnationalconnections.ie.edu/welcome

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14
Mar

María José Ferrari’s Recommendations 

The celebration of Transnational Connections, the symposium on Political Communication at IE University, is a very important event. Reunions like this are a healthy exercise for democracy, for they remind us that our obligations as members of it involve not only being informed, but being critical about the information we receive. Only this enables us to properly understand and weigh our voting options. 

To be critical about our political reality, it is essential to be aware of all the constituents of the political communication process; all of them are present in the symposium: The sender, with its interests and biases; the channels, both old and new (traditional media and the Internet), and the way in which those channels are now shaping the whole process. With them, the codes, the ever shifting languages that are being crafted to inform and persuade. Special attention will be given to the receiver, that public that wants to be reached and that decodes by perceiving and interpreting, consciously or not. The context, present in many of the panels, is now both global and national (if this classification is still possible). We will look at the ways in which feedback has found new ways to become the new political communication. 

As professor of Critical Thinking, I especially recommend attending the panels about “Media Frames and Public Opinion”, “Political communication and the Internet around the globe”, “Media influences on perception, political deliberation”, and “How context influences content”. I have no doubt they will generate debate and a much needed refresh in our thinking. This is why this symposium is not only aimed at specialists and academics, but at everyone. 

Link: http://www.transnationalconnections.ie.edu/welcome

Follow us in Twitter at @ieuniversity, @juanmanfredi, and #iecomm11

Check María José’s profile: http://www.ie.edu/IE/site/php/es/school_communication_detail.php?id_academic=418

10
Mar

· La universidad privada  y WAPOR reúnen a noventa expertos internacionales para debatir sobre comunicación política y opinión pública

· El simposio se celebrará en el campus de IE University en Segovia los días 17 y 18 de marzo

· Reunirá alrededor de 90 expertos de 15 países para debatir sobre asuntos como las nuevas tecnologías en la política, las diferencias entre el modelo europeo y estadounidense, la imagen de los políticos en tiempos de crisis, o los últimos avances en medición de encuestas, con datos reveladores sobre los políticos españoles en el mundo. 

La Asociación Mundial para la Investigación sobre Opinión Pública (WAPOR) organiza conjuntamente con IE School of Communication, IE University y Annenberg School for Communication, University of Pennsylvania, su primer encuentro regional en España. Durante los próximos 17 y 18 de marzo se reunirán en el campus universitario en Segovia a casi un centenar de expertos en comunicación política y opinión pública de América, Europa, Oriente Medio y Asia, con el objetivo de analizar las nuevas tendencias en comunicación política. 

Durante las dos jornadas del simposio acudirán, entre otros, investigadores de la talla de Matthew Hindman, (George Washington University), Elihu Katz (University of Pennsylvania), Shanto Iyengar (Stanford), Patricia Moy (University of Washington), Monroe Price (University of Pennsylvania), Hernando Rojas (University of Wisconsin, Madison), o Robert Luskin (University of Texas at Austin). Debatirán sobre cuestiones como el uso de las nuevas tecnologías en la política, la imagen y las influencias de nuevos movimientos políticos, como el Tea Party en los EE.UU., las diferencias entre el modelo europeo y el estadounidense, la imagen de los políticos en tiempos de crisis, o los últimos avances en medición de encuestas.  Read more…

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