Posts Tagged ‘scientists and professionals in communication#8217;

Thursday, March 15th, 6:30 – 8:00pm. Aula Magna. Calle María de Molina, 11, Madrid.

IE School of Communication – IE University – invites you to the 55th meeting “Scientists and Professionals in Communication”, where Félix Muñoz, Communication Expert, will present a talk in English on our Madrid Campus and on live streaming about “The role of sponsor in the new model of the Communication in this Century”. 

ABOUT THE EVENT 

The process of developing the communication strategy of a brand today is very sophisticated and requires a specific methodology for creating an effective communication strategy for any product or service in any sector, regardless of its size and competitive situation.

We need to understand first the Communication Management in a holistic way, to understand after the role of the different communication tools (Sponsorship, Advertising, Promotions, Direct Marketing, Public Relations) to get the more appropriate perception for a product, brand, company, or person.

Sponsorship has to be seen within the communication strategy and has to be linked to all business areas to be effective.

We will see the keys to prepare a good sponsorship strategy and the way to implement the right plan.  

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IE School of Communication – IE University – invites you to the 54th meeting “Scientists and Professionals in Communication”, where Alfredo Franco, Senior Consultant at Redondo & Asociados, will present a talk on “Political consulting – Changing minds, mobilizing to action and winning votes”.

ABOUT THE EVENT

Political consulting is a trend in today’s communication, but it is necessary to realize that the exercise of this activity requires a comprehensive knowledge in the fields of both politics and communication. The session will go deep into the skills required from and the activity carried out by a political consultant. It will also show what makes a political consultant different from an advertising consultant. The political consultant must find the right place within the whole campaign team to build a strong relationship with the candidate. A case study will be analyzed, covering all stages from the starting point to results, including goals, strategy, positioning & messages and actions. An open debate will answer questions raised during the session.

ABOUT THE SPEAKER

Graduate in Information Sciences-Journalism from the Universidad Complutense and Master in Political and Institutional Communication from the Universidad Carlos III, with 10 years’ experience in PR consultancy. Focused on international accounts and team leadership in the corporate and public affairs communication in the fields of online gambling, healthcare technology, biotechnology, IT and food & beverage. Some of the clients he has worked with are GE Healthcare, Nestlé, Switzerland Cheese, Monsanto, Panasonic and GE Energy.

CAROLINA COBOS. Director of Qype and adjunct Professor at IE School of Communication

Thursday, January 12th, 18:30 – 20:00. María de Molina 27, Sala M-001, 

IE School of Communication – IE University – invites you to the 53rd meeting “Scientists and Professionals in Communication”, where Carolina Cobos Country Manager of Qype Spain, will present a talk in English on our Madrid Campus about “Global Marketing Communications: how to communicate effectively across cultures”. 

ABOUT THE EVENT 

Globalization or glocalization? Now that the world is suffering drastic geopolitical changes and economic powers are moving from the US and Europe to Asia, companies have to be prepared to market their products/services in new areas. This means becoming familiar with different habits and behaviors that need to be monitored and understood when planning an effective communications campaign. Taking into account, language, non-verbal communication and values, such as individualism vs. collectivism, religion and traditions is key. The examples speak for themselves: the Swedish furniture giant IKEA had to reconsider the name “FARTFULL” for one of its new desks. A soft drink was introduced into Arab countries with an attractive label that had six-pointed stars. The Arabs interpreted this as pro-Israeli and refused to buy it. The soft drink Fresca was being promoted by a saleswoman in Mexico, who was greeted with laughter and later was embarrassed when she found out fresca is slang for “easy with men/too liberal.” 

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PUBLIC LECTURE: ”The Reputation Economy, the new competitive arena for companies and institutions”. Ángel Alloza

Thursday, December 1^st

Room: F-101, María de Molina, 2, Madrid

Hour:  18.30 – 20.00 

IE School of Communication -IE University- invites you to the 52^nd  meeting “Scientists and Professionals in Communication”, where Ángel Alloza, CEO of Corporate Excellence: Centre for Reputation Leadership, will present in English a talk on “The Reputation Economy, the new  competitive arena for companies and institutions”.

Abstract: In this talk Ángel Alloza will discuss the origin of the current economic crisis and its consequences for companies and countries. He will focus on “reputation”, arguing that it is intrinsically related to trust and that  -in corporate context- reputation is the emotional base for stakeholder relations. Therefore, because it matters, he will also discuss how reputation is created, communicated, perceived and assessed. This talk will also outline the concept of “Reputation Economy” and its core elements.

Short Bio: Ángel has an undergraduate degree in psychology from the Universidad Complutense of Madrid. PCD at IESE. He began his professional career as an expert in qualitative and quantitative market research in Alef, Strategic Planning, for J. Walter Thompson, and then served as Managing Partner at Millward Brown International for Spain and Portugal until 1998. That same year he joined the Strategic Analysis Unit at Argentaria within the Presidency and Risk Area, his objective being to implement a new strategy and positioning for the Argentaria brand.

He joined BBVA in January 2000 within the Communications and Image Area (today the Global Communications and Brand Unit), responsible for different functions (corporate publicity, image, social action, brand, identity, reputation and indicators). Until February 2011 he served as the Director of Strategy and Evaluation for the global BBVA Group Communications and Brand area, responsible for the communications strategy, brand, reputation and indicators at the international level. He joined Corporate Excellence – Centre for Reputation Leadership in April 2011, as Chief Executive Officer.

He also participates in several business and social initiatives in the brand management, communications, reputation and social responsibility fields and measuring their return for business and corporate reputation: Foro de Reputación Corporativa (Co-Founder), Instituto de Análisis de los Intangibles (Managing Director), Club de las Marcas que Piensan (Co-Founder), Foro de Marcas Renombradas (Executive Board), Consejo Estatal de Responsabilidad Social Empresarial (Senior Advisor since 2009), Comisión española de homologación internacional de métodos de valoración financiera de las marcas 2007-2011 (AENOR). (Chairman), Real Instituto Elcano, in the Spanish Image Abroad and Public Opinion area (Researcher), Associate Professor at various business schools: ESADE, IE, EOI, IESE, INSEAD, and ESIC. Academic Assistant at various universities: UCM, Jaume I, UAB, Ramón Llull Carlos III.

Some of his awards are: Best management of a corporate brand and special award brand value creation(Esade Brand Center, 2006). Alpha Award for the best brand management (Marketing Leaders Club, 2004). Best Corporate Brand Management in the Príncipe Felipe Award for Business Excellence in the category of Brand Management (2008). Publifestival Award for the brand that best integrates CSR in its commercial strategy, International Festival of Social Advertising, 2006. Award for the best paper in the 8th Seminar Aedemo-AEA of Advertising Communication Effectiveness (2003).

PUBLIC LECTURE: ”Will foreign correspondents survive in the 21^st  century?” Juan Llobell

Thursday, November 17^th

Room: F-101, María de Molina, 2, Madrid

Hour:  18.30 – 20.00

 IE School of Communication -IE University- invites you to the 51^st meeting “Scientists and Professionals in Communication”, where Juan Llobell, deputy managing editor at Capital, will present in English a talk on “Will foreign correspondents survive in the 21^st century?”.

Abstract: The foreign correspondents have been with us for at least 300 years. But in recent years, the big western media do not stop closing foreign bureaus and hundreds of correspondents join the ranks of the unemployed. The economic crisis, the introduction of new technologies, citizen journalism and a growing lack of interest in international news explain why this traditionally prestigious position is an endangered species. It’s becoming extinct. Will it survive? Nobody knows. But it will never be the same. In the meantime everybody is making experiments with new projects in the field of international news.

Short Bio: Juan Llobell is deputy managing editor at Capital, a Spanish business magazine, since 2008. Previously, he held various positions at Expansión, the leading economic newspaper in Spain, where he has developed most of his career. Between 2005 and 2008 he was New York correspondent for Expansión and Actualidad Económica. He has covered numerous international events as a special correspondent: the annual meetings of the International Monetary Fund and the World Bank, the Davos forum in Switzerland, the Wold Trade Organization.