Posts Tagged ‘laura illia#8217;

17
Oct

#IEComm Talk with Stephen Greyser (Harvard Business School)

Written on October 17, 2012 by Roberto Arribas in Communication

On Thursday, October 25th, the next #IEComm Talk will take place. Stephen Greyser (Harvard Business School) will be interviewed by Francesco Lurati (recipient of the Reputation Institute’s Best Scholar Award 2012). This is an open session, part of the Symposium on “Education in Corporate Communication” that will take place at IE Madrid Campus, organized by Laura Illia. For more information, you can visit the site: http://www.educc.ie.edu/index.php.

10
Jul

Global public relations agency Weber Shandwick took part this Monday in the presentation of end of course projects by students of IE University’s Master in Corporate Communication. In the course of the event the Weber Shandwick Prize for the best project was awarded to Building Brand Awareness for the National Geographic Store Journey

The students that made up the winning team were Bailasan Badwan (Jordan), Gregory Dost (US), Lea Labudovic (Serbia), Amal Ounir (Moroccos), María Clara Otegui (Uruguay), Teodora Salvan (Romania), Guillermina Wiegers (Argentina) and Duangkamol Saleerat (Thailand). 

The President of Weber Shandwick España and Executive Vice President of the agency’s European operations, Rose de La Pascua, and the company’s Executive Vice President of Corporate Communications EMEA, Jim Donaldson, examined the different projects presented by 34 students from the program. 

Rose de la Pascua explained that identifying talent is one of the key factors for the agency’s success, saying that “collaboration with IE School of Communication guarantees access to professionals with both talent and a top-tier education.” 

The students were divided into four teams which prepared innovative communication projects aimed at major business organizations, namely Google, Grant Thornton, Vente Privée and National Geographic Store. The projects tackled key issues that included corporate reputation management, branding, internal marketing, and positioning. For each of the projects students were coordinated by the heads of communication of the participating firms.  

 “Today, one of the essential prerequisites for operating in a globalized world is knowing how to work in multicultural teams”, said Laura Illia, Academic Director of IE University’s Master in Corporate Communication. “Entrants in this competition organized by Weber Shandwick comprised students from twenty seven different countries, and the aim was to place a special focus on the role of teamwork as opposed to individual aptitudes.” 

As part of the agreement undertaken by Weber Shandwick and IE School of Communication, the agency has invited Laura Illia, Director of the Master in Corporate Communication, to form part of the final phase of the European WS Future Leaders Academy (FLA), a dynamic training program aimed at the best Weber Shandwick talents in Europe, set to take place next fall in London. 

Building brand awareness for the National Geographic Store Journey

The overriding objective of the winning project undertaken by students from IE University’s Master in Corporate Communication is to strengthen the corporate reputation and brand of National Geographic shops among different segments and to draw up a shared communication plan for its flagship shops in Madrid and London. 

About Weber Shandwick

Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing.  Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com 

About IE School of Communication

IE School of Communication offers a vibrant and critical environment in which to develop optimum thought and action skills for an interactive world that revolves increasingly around communication. The School runs graduate and postgraduate programs in different areas of communication, including visual media communication, corporate communication, digital journalism, and political communication. 

The English-taught Master in Corporate Communication is designed to equip students with a strategic vision of corporate communication. The student body of the latest intake comprises 20 nationalities. 

 

(Spanish Version)

Weber Shandwick apuesta por el talento de los alumnos de IE School of Communication 

La agencia global de relaciones públicas Weber Shandwick  participó este lunes en el acto de presentación de los trabajos finales del Master in Corporate Communication de IE University en el que se otorgó el “Premio Weber Shandwick” al mejor proyecto titulado “Building brand awareness for the  National Geographic Store Journey”. 

El equipo ganador está compuesto por los alumnos Bailasan Badwan (Jordania), Gregory Dost (EEUU), Lea Labudovic (Serbia), Amal Ounir (Marruecos), María Clara Otegui (Uruguay), Teodora Salvan (Rumania), Guillermina Wiegers (Argentina) y Duangkamol Saleerat (Tailandia). 

La Presidenta de Weber Shandwick España y Vicepresidenta Ejecutiva Europea, Rose de La Pascua y el responsable de la Práctica de Comunicación Corporativa de EMEA de la agencia Jim Donaldson  analizaron los diferentes proyectos presentados por los treinta y cuatro alumnos del programa. 

Para Rose de la Pascua, “Identificar el talento es una de las claves del éxito de nuestra agencia. En este sentido, la colaboración con el IE School of Communication nos garantiza acceder a profesionales con talento y una formación excelente”. 

Los alumnos, repartidos en cuatro equipos, desarrollaron proyectos de comunicación innovadores destinados a grandes empresas como Google, Grant Thornton, Vente Privée y National Geographic Store. Además, abordaron temas tan relevantes en la actualidad como la gestión de la reputación, el branding, el marketing interno, y el posicionamiento. En cada uno de los proyectos, los alumnos trabajaron bajo la coordinación de los responsables de comunicación de las distintas empresas. 

“Hoy en día, uno de los requisitos imprescindibles para desenvolverse el mundo globalizado de los negocios es saber trabajar en equipos multiculturales”, subrayó Laura Illia, Directora Académica del Master in Corporate Communication de IE University, que añadió que “a través de esta competición entre alumnos de veintisiete nacionalidades, organizada con Weber Shandwick, queremos destacar el papel del equipo por encima las aptitudes individuales”. 

En el marco del acuerdo rubricado entre Weber Shandwick e IE School of Communication, la agencia ha invitado a Laura Illia, Directora del Master in Corporate Communication, a formar parte del jurado de la fase final del  European WS Future Leaders Academy (FLA), un programa de training dinámico dirigido a los mejores  talentos de Weber Shandwick en Europa que tendrá lugar el otoño próximo en Londres. 

Building brand awareness for the “National Geographic Store Journey”

El proyecto desarrollado por los alumnos del Master in Corporate Communication tiene por objetivo fortalecer la reputación y la marca de los tiendas de National Geographic entre sus diferentes públicos y elaborar un plan de comunicación común para sus principales tiendas de Madrid y de Londres. 

Sobre Weber Shandwick 

Weber Shandwick es una de las mayores agencias de relaciones públicas a nivel mundial, con oficinas en más de 81 mercados de todo el mundo. La compañía ha ganado numerosos premios por sus innovadoras y creativas campañas y cuenta con una amplia experiencia en social media y marketing digital. Entre sus principales prácticas, cabe destacar marketing de consumo, salud, tecnología, relaciones institucionales, gestión corporativa/financiera y gestión de crisis. Weber Shandwick es miembro del Grupo Interpublic (NYSE: IPG). Para más información, visite http://www.webershandwick.es 

Sobre IE School of Communication

IE School of Communication crea un ambiente vibrante y crítico en el que desarrollar las mejores capacidades para pensar y actuar en un mundo interactivo cada vez más basado en la comunicación. La escuela imparte grado y postgrado en diferentes ámbitos de la comunicación como: Visual Media Communication, Corporate Communication, Digital Journalism & Political Communication.

El Master en Comunicación Corporativa está diseñado para proporcionar  a los alumnos una visión estratégica de la comunicación corporativa. Impartido en inglés cuenta en sus últimas promociones con alumnos de más de 20 nacionalidades. www.ie.edu

14
Sep

Expertos internacionales del ámbito universitario en comunicación y marketing corporativo se reúnen hasta el viernes en el campus de IE University con el objetivo de analizar las tendencias del sector y debatir  acerca de las últimas investigaciones en esta materia. La 14ª edición del ICIG Simposium ha sido organizada por la Escuela de Comunicación de IE University (IE School of Communication) y la la institución británica International Corporate Identity Group (ICIG). 

El acto de apertura ha contado, entre otras autoridades, con el profesor Salvador Carmona, Rector IE University, Begoña González Cuesta, Decana de IE School of Communication y Laura Illia, profesora de IE School of Communication y co-organizadora del evento.

Más información:  IE University welcomes world’s leading experts in Marketing and Corporate Communications

Programa: http://www.icig.ie.edu/program.php

13
Sep

· There will be a discussion on the latest trends and research studies in Marketing and Corporate Communications

· According to Google statistics interest in Corporate Communication has increased worldwide

IE School of Communication at IE University and the British institution International Corporate Identity Group (ICIG) are organizing the 14th edition of the Symposium ICIG from 14th to 16th September 2011 in Segovia. The Symposium will engage university exponents in Corporate Marketing and Communication from all over the world in discussing the latest trends and specific researches in these areas.

The symposium is also a platform that addresses the role of Corporate Marketing and Communication in the conceptualization, management, evaluation, brand valuation, creation of corporate images and identities in an era in which companies are continuously facing changes and pressures by shareholders and different pressure groups.

“In today’s global era, strategic planning of companies on their brand, image and corporate identity is crucial. We are delighted to bring together 40 leading experts to discuss the challenges facing our discipline” affirms Laura Illia, Professor and Director of the Master in Corporate Communication at IE University and co-organizer of the symposium. 

The event coincides with a moment in Corporate Marketing and Communication have gained importance in both the world of academia and the world of business and are considered areas of great significance. This is mostly due to the development of areas such as branding, marketing and public relations. According to Google statistics on the searches made about these different disciplines, the interest in Corporate Communications (12,000 impacts) is increasing as opposed to Corporate Marketing (700 impacts). In addition, the number of books published denotes the trend – 200 versus 700. 

Some of the main speakers at the Symposium are:

• John M.T. Balmer, President and Founder of ICIG,
• Stephen Greyser, Richard P. Chapman Professor, Emeritus Harvard Business School
• Emanuele Invernizzi, President of EUPRERA and Professor of Corporate Communication in IULM University,
• Angel Alloza, CEO Corporate Excellence, Centre for Reputation Leadership
• Wim Elving, Editor in Chief of Corporate Communications in the international journal (Emerald) and Professor of Corporate Communication at ASCOR (University of Amsterdam),
• Russell Abratt, Consumer Marketing and Sociology Professor, Nova Southwestern University,
• Gabor Schreier, Creative Director at Saffron Spain,
• Raffaele Zueger, Communications Director of BSI Bank of Generali Group

Spanish Version

1
Apr

The Department of Education of the Castilla y Leon regional authorities has awarded a grant for 2011 to a research project led by Professor Laura Illia of IE University. The project examines how Castilla y Leon can develop a strong regional brand in terms of rural tourism based on the existing brands of several firms already operating in the region. The grant forms part of the call for grant proposals for projects starting this year.

Other researchers involved in the project are Dr. Martin Boehm, IE University, Dr. Johan van Rekom, Rotterdam School of Management (Erasmus University) and Alessandra Zamparini, University of Lugano (USI).

In this specific call the Castilla y León regional authorities have awarded almost three million Euros to projects undertaken by 128 consolidated or new research teams in the region, 45 of which are in the fields of humanities, social sciences and legal sciences, while 83 are focused on experimental science, health and technical subjects. The budget is some 1.5 million Euros for 2011, almost 0.9 million for 2012 and 0.6 for 2013.

La Junta concede una subvención a un proyecto de investigación liderado por la profesora Laura Illia

La Consejería de Educación de la Junta de Castilla y León ha concedido una subvención para desarrrolar un proyecto de investigación liderado por la profesora de IE University, Laura Illia, en el que analiza de qué manera puede emerger una marca regional fuerte de Castilla y León como destino turístico rural a partir de varias marcas empresariales que operan en esta región. La ayuda se enmarca dentro la convocatoria de subvenciones de la Junta para proyectos a iniciar este año.

Otros investigadores que participan en este proyecto son el Dr. Martin Bohem, de IE University, el Dr. Johan  van Rekom, de Rotterdam School of Management (Erasmus University) y Ms. Alessandra Zamparini, de University of Lugano (USI). 

En esta convocatoria, la Junta de Castilla y León Cerca ha repartido cerca de tres millones de euros  para proyectos de 128 equipos investigadores estables o noveles de la Comunidad, de los que 45 tratan sobre humanidades, ciencias sociales y jurídicas y 83 sobre ciencias experimentales, de la salud y enseñanzas técnicas. La dotación presupuestaria es de cerca de 1,5 millones de euros para el 2011, casi 0,9 millones para el 2012 y 0,6 para la anualidad del 2013, según informa EFE. Read more…

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