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Danish architect Bjarke Ingels, keynote speaker at the Hay Festival Segovia 2011, will be talking to Martha Thorne, from IE School of Architecture

Hay Festival, IE University, American Hardwood Export Council (AHEC) and the Danish Embassy have presented the architecture and design content of the upcoming edition of the festival in Spain, in the Chapter Room of IE University’s Segovia campus. From September 17 to 25 Hay Festival Segovia 2011 will serve as a hub for the discussion of literature and ideas, bringing together authors and artists from the five continents. 

“Together we are stronger,” says Maria Sheila Cremaschi, Director of Hay Festival Segovia. “In these difficult times putting together all these ideas centered around design and architecture, with the support of prestigious institutions who have brought innovation and youth to the festival, has been a source of great satisfaction.” 

This year’s guest of honor is Danish architect Bjarke Ingels, founder of the BIG studio, and considered to be one of the most innovative architects of the moment due to his ability to combine magnificent buildings with sustainability. In February of this year he brought out the Spanish version of “Yes is More”, an archicomic about architechtonic evolution, which has been extremely well received worldwide. Ingels will be talking to Martha Thorne, Executive Director of the Pritzker Prizes and Associate Dean of External Relations at IE School of Architecture at IE University. Ingels was recently selected as one of the 100 most creative professionals in business by New York magazine “Fast Company”. 

“Bjarke Ingels enjoys great international renown and represents a new generation of architects who are committed to the environment,” says Martha Thorne. 

AHEC at Hay Festival:  

David Venables, Director for Europe of the American Hardwood Export Council, announced that this year the exhibition organized by AHEC jointly with Escuela de Arte y Superior de Diseño de Segovia at Casa de los Picos will feature “The American Tulipwood Bar”, designed by Japanese architect Sou Fujimoto for the “Hand Made” exhibition held in Milan, organized by the world famous Wallpaper magazine. The exhibit will be inaugurated by Venables and Richard Cook, editor at Wallpaper. 

AHEC also announced the agreement signed this Wednesday with IE School of Architecture and Hay Festival for the joint organization of a series of activities that will culminate in an exhibition, in the 2012 edition of the festival, of projects that reach the finals of a competition that AHEC and the School of Architecture are currently organizing among their students. 

“We feel it is important to inspire students of architecture and future professionals in the field to use wood for sustainable design solutions. This is why we intend to forge even closer links with IE School of Architecture,” said Venables. “Moreover, we are delighted that this activity is connected with the wonderful Hay Festival.”

(Spanish Version)


Hay Festival, IE University, American Hardwood Export Council (AHEC), la Embajada de Dinamarca y la Escuela de Arte y Superior de Diseño de Segovia dieron a conocer hoy en la Sala Capitular del Campus de IE University en Segovia las actividades en torno a la arquitectura y el diseño de la próxima edición del festival, el encuentro internacional de literatura e ideas que reunirá del 17 al 25 de septiembre de 2011 en Segovia a autores y artistas de los cinco continentes.

“La unión hace la fuerza”. Así lo subrayó Maria Sheila Cremaschi, Directora de Hay Festival Segovia, que subrayó que “en esta época de dificultades estoy particularmente satisfecha por haber creado esta unión de ideas en torno al diseño y la arquitectura respaldadas por unas instituciones de prestigio que aportan innovación y juventud al festival”. 

Este año el invitado estrella será el arquitecto danés Bjarke Ingels, fundador del Estudio BIG, considerado uno de los arquitectos más innovadores del momento debido a que ha sabido conjugar las grandes obras con la sostenibilidad. En febrero de 2011 publicó la versión española de “Yes is More”, un arquicómic sobre la evolución arquitectónica, que ha obtenido una gran acogida internacional. Ingels conversará con Martha Thorne, Directora Ejecutiva de los Premios Pritzker y Decana Asociada de Relaciones Externas de IE School of Architecture – IE University. Ingels ha sido elegido recientemente entre los cien profesionales más creativos en business por la revista neoyorkina “Fast Company”. “Bjarke Ingels goza de una gran reputación internacional y representa una nueva generación de arquitectos comprometidos con el entorno”, señaló Martha Thorne.

También se presentó un taller de arquitectura que será impartido por profesores de IE School of Architecture y una clase magistral del diseñador gráfico Emilio Gil, pionero del diseño en España y Fundador de TAU Diseño. 


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