Posts Tagged ‘IE School of Communication#8217;

2
Mar

Presentación del Libro d+i LLORENTE & CUENCA, Reputación y Resultados

Written on March 2, 2015 by Roberto Arribas in Uncategorized

email_libro%20amarilloEl próximo 5 de marzo se presenta Reputación y Resultados, el cuarto libro de d+i LLORENTE & CUENCA, el Centro de Ideas, Análisis y Tendencias de la Firma, en un acto que tendrá lugar en el Aula Magna de IE Business School a las 9:00 horas.

Con este evento se pretende poner en valor ejemplos de los resultados que la buena gestión de la reputación ha proporcionado a empresas y organizaciones y, para ese fin, se contará con la presencia de la presidenta de la CNMV, Elvira Rodríguez, y de directivos de empresas que han vivido recientemente situaciones que se han resuelto positivamente gracias a la buena gestión de sus intangibles.

La presentación estará presidida por Begoña González-Cuesta, Decana de IE School of Communication y contará con la participación de José Antonio Llorente, Socio Fundador y Presidente de LLORENTE & CUENCA, y de José Antonio Zarzalejos, Miembro del Consejo Asesor de LLORENTE & CUENCA.


Lugar: Aula Magna de IE Business School en Madrid (María de Molina, 11).

Fecha: jueves 5 de marzo.

Hora: 09:00 hrs.

Si deseas asistir al evento, confirma en: llorenteycuenca@llorenteycuenca.com

 

29
Jul

Saffron CEO Jacob Benbunan giving the awardJacob Benbunan, the CEO of Saffron Brand Consultants, presented the first-ever Wally Olins-Saffron Award at the IE University graduation ceremony held at the Palacio Municipal de Madrid on July 25th, 2014.  The award was given to Kim Palita Wienands for the best final project in the Master in Visual and Digital Media at IE University. Wienands will be offered a paid internship in the strategy team in one of Saffron’s offices during the 2014-2015 period. During the graduation ceremony, Wienands was also named IE University’s best student for the 2013-2014 academic year. 

The award is named after Wally Olins, a world-renowned pioneer in the field of branding and corporate identity, who died this year at the age of 83. Olins was Chairman of Saffron Brand Consultants, which he co-founded with Jacob Benbunan in 2001. Ms. Wienands’ project develops a concept for a virtual gift-giving app named dibsy that has the potential to revolutionize the sharing of digital content. Its design is derived in part from research and insights on user incentives to engage in free exchanges within online platforms. 

The project was unanimously selected by a panel of judges that included professors from IE School of Communication and high-level staff at Saffron Brand Consultants. The judges noted the originality of the concept, the thoroughness of the research, and the high quality of its visual design. 

Student Kim Palita Wienands with the Wally Olins Award“Kim’s work is refreshing and inspiring. Her approach to brand and innovation is creative, human and optimistic, three musts in today’s environment,” said Benbunan. 

“We want our students to gain experience in developing real creative projects from start to finish because the kind of entrepreneurial thinking they learn in the process is one of the keys to success in today’s creative economy,” declared Vincent Doyle, the academic director of the Master in Visual and Digital Media at IE University. “Kim’s project embodies everything we are trying to achieve with this program,” he added, “and to have her work recognized by Saffron, one of the most prestigious branding agencies in the world, is a great honor.” 

About Saffron Brand Consultants 

Saffron Brand Consultants is a branding consultancy with offices in Madrid, London, Istanbul, Vienna and Mumbai. Founded in 2001 by Jacob Benbunan and Wally Olins, it specialises in creating and managing brand identities for companies, countries and institutions.

Saffron is responsible for the creation and positioning of brands as relevant as Lloyd’s of London, Swiss Re, Apollo, Raiffeisen, C&A, A1 Telekom Austria, Turkcell, Baker & McKenzie, Yoigo, Vueling, Bankinter, Indra, Madrid Open and Volotea amongst others.  

About IE School of Communication 

IE School of Communication offers a vibrant and critical environment in which to develop optimum thought and action skills for an interactive world that revolves increasingly around communication. The School runs graduate and postgraduate programs in different areas of communication, including visual and digital media communication and corporate communication. 

The Master in Visual and Digital Media offers an innovative combination of intensive training in the creative and managerial aspects of visual and digital content creation. The program helps students to develop the skills, creativity, and entrepreneurial mindset they will need to compete and thrive as a 21st century visual and digital media profesional.

(Spanish Version)

Student Kim Palita Wienands, award to best student IE University 2014Alumna de IE University recibe el Premio Wally Olins-Saffron al mejor proyecto en Visual and Digital Media

La estudiante de IE University Kim Palita Wienands ha sido distinguida con el Premio Wally Olins-Saffron por un innovador proyecto desarrollado en el marco del Master in Visual and Digital Media que imparte esta universidad privada. Wienands ha creado una aplicación denominada dibsy que permite al usuario el envío de regalos virtuales y que, según el jurado de expertos del premio, “posee todo el potencial para revolucionar la distribución de los contenidos digitales”.

El anuncio de este galardón, que se falla por primera vez, fue realizado por el Director Ejecutivo de Saffron Brand Consultants, Jacob Benbunan durante la ceremonia de graduación de IE University, que tuvo lugar el pasado 25 de julio, donde Wienands fue nombrada, además, la mejor estudiante de IE University durante el curso académico 2013/2014.

El premio otorgado a la joven estudiante de IE toma su nombre de Wally Olins, pionero en el área de branding e identidad corporativa, creador de marcas como Indra, Vueling o Yoigo, que falleció este año a los 83 años de edad. El premio consiste en unas prácticas remuneradas en el departamento estratégico de una de las oficinas de Saffron Brand Consultants, lo que permitirá a la estudiante de IE University profundizar en sus conocimientos y adquirir una mayor experiencia profesional en el marco de una de las consultorías de branding más importantes del mundo, con oficinas en Madrid, Londres, Nueva York, Viena, Estambul y Miami, fundada en 2001 por Jacobo Benbunan y Wally Olins.

El proyecto de Wienands fue elegido unánimemente por un jurado en el que figuraban profesores de IE School of Communication y directivos de Saffron Brand Consultants. Los jueces valoraron la originalidad del concepto, la investigación minuciosa y la alta calidad del diseño visual.  “El trabajo de Kim es refrescante e inspirador. Su acercamiento a la marca e innovación es creativo, humano y optimista, tres obligaciones en el entorno de hoy en día”, aseguró Benbunan.

“Queremos que nuestros estudiantes ganen experiencia en el desarrollo de proyectos creativos reales, de principio a fin, porque el tipo de pensamiento emprendedor que incorporarn en este proceso es una de las claves para triunfar en la economía creativa de hoy en día”, afirmó Vincent Doyle, director académico del Master in Visual and Digital Media de IE University. “El proyecto de Kim envuelve todo lo que tratamos de alcanzar con este programa” añadió para subrayar que “es un gran honor que Saffron, una de las agencias de branding más prestigiosas del mundo, reconozca su trabajo”.

14
Jul

Webber Shandwick MCC 008On Wednesday Weber Shandwick took part in the presentation of the end of degree projects of IE School of Communication’s Master in Corporate Communication, in the course of which the Weber Shandwick Prize was presented to the best project, “Echo effect”, commissioned by leading hearing implants firm MED-EL. 

Rose de La Pascua, CEO of Weber Shandwick in Spain, and European Vice President of the firm, and Jim Donaldson, the company’s Vice President of Corporate Communication in the EMEA region, examined the different projects presented by the program’s 45 students, who are from 23 countries. 

Rose de la Pascua said that it had been very rewarding to see the level of excellence of the next generation of communicators. “They are young, brilliant, and obviously very keen to do things well, as well as being highly creative and very digitally savvy. I would love to see them in action in the workplace, and I am sure I will in the very near future.”

The students were divided into five teams to work on innovative communication projects commissioned by leading companies Diageo España, KLM – Air France, MED-EL, Philips and Zinc Shower. They also addressed key issues in today’s corporate world, such as managing reputation, positioning, working with stakeholders and planning communication strategy. The project teams were coordinated by the heads of communication of the different firms. The projects were presented to an academic judges panel comprised of Manuel Fernández de Villalta, Dean of Postgraduate studies at IE University, Vincent Doyle, Director of the Master in Visual & Digital Media at IE School of Communication, and Eduardo Pedreño, Professor of Social Media and Community Management at IE School of Communication, along with Rose de la Pascua and Jim Donaldson.

“One of the main objectives of IE’s Master in Corporate Communication is to prepare students for professional practice”, said Laura Illia, Academic Director of IE University’s Master in Corporate Communication, and project coach. “Our commitment with Weber Shandwick and with firms who commission end of master degree projects forms part of that objective. The challenges the students receive from the companies permit them to develop new and innovative proposals in the field of communication, which in turn enable them to position themselves better in the work market.” 

‘Echo Effect’, MED-EL 

Dalia Akl, Maria Camila Giraldo, Lili Kfoury, Marc Ponce, Gamze Yuksel, Yamila Schillaci and Laura Castro, students of IE’s Master in Corporate Communication, proposed a strategic plan of action for implantable hearing solutions firm MED-EL which centered on increasing the brand’s visibility in European markets (Spain, Germany, and Benelux). Another of its proposals focused on an informative strategy to create debate on hearing problems for people over 55 years old in these markets.

 

(Spanish Versión)

 

Weber Shandwick premia al mejor proyecto final de comunicación corporativa de IE University

Weber Shandwick ha participado este miércoles en el acto de presentación de los trabajos finales del Master in Corporate Communication de IE School of Communication – IE University en el que se otorgó el ‘Premio Weber Shandwick’ al mejor proyecto titulado ‘Efecto Echo’, encargado por empresa fabricante líder de implantes auditivos MED-EL.

Rose de La Pascua, CEO de Weber Shandwick en España y Vicepresidenta Europea de la firma, y Jim Donaldson, Vicepresidente de la Práctica de Comunicación Corporativa de EMEA de la agencia, analizaron los diferentes proyectos presentados por los 45 alumnos del programa procedentes de 23 países distintos.

Para Rose de la Pascua, “ha sido muy gratificante poder confirmar que la siguiente generación de comunicadores viene pisando fuerte. Son jóvenes, brillantes y derrochan ganas de hacer bien las cosas, además de ser muy creativos y digitales. Me encantará, y estoy segura, que nos encontraremos en el entorno laboral muy pronto”.

Los alumnos, repartidos en cinco equipos, desarrollaron proyectos de comunicación innovadores destinados a grandes empresas como Diageo España, KLM – Air France, MED-EL, Philips y Zinc Shower. Además, abordaron temas de actualidad relevantes, como la gestión de la reputación, el posicionamiento, el trabajo con stakeholders y la planificación estratégica de la comunicación. En cada uno de los proyectos, los alumnos trabajaron bajo la coordinación de los responsables de comunicación de las distintas empresas. Los proyectos se presentaron ante un jurado académico compuesto por Manuel Fernández de Villalta, Decano de Estudios de Postgrado de IE University, Vincent Doyle, Director del Master in Visual & Digital Media en IE School of Communication y Eduardo Pedreño, professor de Social Media y Community Management de IE School of Communication, además de Rose de la Pascua y Jim Donaldson.

“Uno de los objetivos principales de nuestro Master in Corporate Communication es la preparación de los alumnos a la práctica profesional”, subrayo Laura Illia, Directora Académica del Master in Corporate Communication de IE University y coach de los proyectos. “Nuestro compromiso con Weber Shandwick y con las compañías a través de los proyectos finales de master se enmarca en este objetivo. El encargo desafiante que reciben de las compañías les permite desarrollar nuevas propuestas innovadoras en el campo de la gestión de la comunicación y a través de las mismas posicionarse mejor en el mercado laboral”.

 ‘Efecto Echo’, MED-EL

Dalia Akl, Maria Camila Giraldo, Lili Kfoury, Marc Ponce, Gamze Yuksel, Yamila Schillaci y  Laura Castro, alumnos del Master in Corporate Communication, propusieron al fabricante de implantes auditivos una estrategia y un plan de acción dedicado a aumentar la notoriedad de la marca en su mercados europeos (España, Alemania y Benelux). Otra de sus propuestas se centró en una estrategia informativa para crear debate en torno a los problemas de audición de los mayores de 55 años en estos mercados.

30
May

El libro cuenta con el prólogo del Profesor Charles J. Fombrun, Presidente de Reputation Institute, el epílogo de Paulo Nassar, Presidente de la Asociación Brasileña de Comunicación Empresarial, y la introducción del periodista José Antonio Zarzalejos.
 
El acto de presentación, que ha reunido a más de 130 profesionales del sector, ha sido realizado en el Aula Magna del IE Business School. 

1d+i LLORENTE & CUENCA, el Centro de Ideas, Análisis y Tendencias de la primera consultoría de comunicación en España, Portugal y América Latina, ha presentado esta mañana el libro ‘Reputación y Ciudadanía’. Esta tercera obra aborda el impacto que tienen en la reputación empresarial los cambios y nuevas dinámicas de la ciudadanía europea, surgidas como consecuencia de su malestar y el incremento de su capacidad de iniciativa y relevancia social.

La presentación de ‘Reputación y Ciudadanía’, realizada bajo la presidencia de Begoña González-Cuesta, Decana de IE School of Communication – IE University, ha reunido a más de 130 profesionales del ámbito empresarial en el Aula Magna del IE Business School.

El acto ha contado, además, con la participación invitada de Enrique Dans -Profesor de Sistemas de Información en el IE Business School-, Ángel Alloza -CEO del Corporate Excellence-Centre for Reputation Leadership-, y, por parte de LLORENTE & CUENCA, han participado José Antonio Llorente -Socio Fundador y Presidente de la Firma- y José Antonio Zarzalejos, periodista y Miembro del Consejo Asesor.

El libro se honra, además, de contar con el Prólogo de Charles Fombrun -Presidente de Reputation Institute-, y del Epílogo de Paulo Nassar -Presidente de la Asociación Brasileña de Comunicación Empresarial (ABERJE)-, figuras muy destacadas de la profesión.

“Para el IE School of Communication resulta prioritario estar a la vanguardia del conocimiento sobre la comunicación aplicada a la gestión empresarial. Es un honor acoger la presentación del tercer libro de d+i LLORENTE & CUENCA”, ha apuntado Begoña González-Cuesta.

Por su parte, Alloza ha destacado la importancia de la gestión de la reputación “en un contexto complejo y en constante cambio. Las empresas y organizaciones deben tener en cuenta que la confianza de la ciudadanía en gobiernos, instituciones y empresas está cayendo a pasos agigantados. En este contexto recuperar la confianza requiere el ensalzamiento de valores como el de la transparencia y la responsabilidad”.

“Los ciudadanos intervienen de forma cada vez más notable en ámbitos de acción que quedan fuera del alcance de la administración pública y de la acción de responsabilidad social de las grandes empresas. Esto ha dado lugar al ya conocido como Tercer Sector, integrado por un conjunto muy dispar de organizaciones y asociaciones que se distinguen por su carácter permanente y articulado. Ese es el espacio en el que las organizaciones deben gestionar su reputación”, ha comentado José Antonio Llorente.

“Con la publicación de este tercer libro sobre la serie sobre Reputación, d+i LLORENTE & CUENCA confirma nuestra constante apuesta por la innovación y el liderazgo a través del conocimiento como palancas para la creación de ventaja competitiva en el mundo global de los negocios en el siglo XXI”, ha señalado Jorge Cachinero.

Fotografía:  José Antonio Zarzalejos, Angel Alloza, José Antonio Llorente, Begoña Gonzalez y Enrique Dans.

Read more…

15
May
 
carmonasebastian2
Second year Communications student Sebastián Carmona Soto gives an up-close and personal interview of Iván Wong Veros from the Student Office of Segovia
 
 

ivanwong

It’s ten-past-three and I go up to the third floor of the IE University in Segovia and knock on Ivan Wong’s door. Of course he is talking to a student, this time about  maybe creating a workshop for Manga drawing. “Ivan, when can we talk? Remember we had a meeting at three?” He looks at his timetable on the computer “Oh yes, sorry.” He’s not usually late, but he is always doing things and talking to people, especially students, to talk about their ideas and thoughts. Like his co-worker Ana Martín says “He is an incredible PR, always willing to listen and dedicates a lot of time to the students. Sometimes there are students who are talking to him for hours and when I go and ask him, he says they just needed to talk to him.” 

Ivan Wong was born in England but when he was three years old his family moved to Vancouver, Canada. His mother is a Spaniard from Burgos and his father is from Kuala Lumpur, Malaysia, but he grew up with the Chinese community there. Ivan lived in Vancouver until he went to Montreal to study Political Science in McGill university. When he finished his studies he realised he did not like it all too much and so went back home to Vancouver and worked for few years as advisor in a bank, until a friend told him to come with him to Asia to visit new countries. “I did something I don’t usually do, I took a risk”, Ivan says referring to his decision.

After dismissing the other student he was talking to, Ivan leads the way to a class on the second floor in which we were going to meet. He sits down in front of me and says “What do you want me to tell you?” He is a man who looks like he is in his late twenties or early thirties, he probably measures about 1,80m and has a decent amount of black hair on his head. His face looks Occidental with some Asian traits, like his slightly slanted eyes. He likes to walk around energetically, wearing jeans and a shirt. He describes himself as “an open-minded person tolerant, in general, but also impulsive and lacking patience. I like to encourage the spirit of being kind and sharing and I like to hear people’s opinions and respect people as I want to be respected myself.” His philosophical approach to life nowadays is “Push yourself, but have fun.”

He went with his friend to South Korea where they stayed as a base to journey around Asia and taught English in academies there. He was there for two years in which he met many people and gathered different experiences. He laughs when he remembers the differences in culture and things that surprised him there. “There they have public saunas and I would go with other teachers, most of us from Anglo-Saxon countries, and we felt super self-conscious with so many naked people in the saunas. Some of them are like tall buildings and there was one with a terrace on the attic. Of course it was divided for men and women, but only by a wall. And actually you could see that the wall could be climbed, so it had like war-time barbed wire on the top, so that the men would not try to peek onto the women’s side. There is also a very curious thing that they did, I suppose it’s cultural; they would brush each other’s backs, so they would form long lines of men and children brushing their backs!.” He laughs at the memory.

“In hobbies I am a sort of geek, I could say it a bit softer, that that’s what I am.” He has had many hobbies throughout his lifetime, and very varied ones also. He likes to do scuba-diving, which he has done in Vancouver, South Korea and Spain, but it has been a couple of years since he did it. He has also done golf and squash for some time. He likes skiing and he did climbing for a while. Nowadays he sings in a local choir; Coralia Artists, in the tenor section, because he says that bass is less varied. In a more indoor aspect, he likes to read and watch cinema, but he also loves videogames. He has been at it since he was young and he has a PC, and Xbox and a PS3 to play. His most recent hobby came to him not even three months ago. “It was almost like waking up one day and deciding my new hobby”, this new hobby is board games. He has actually purchased seven or eight different board games during this past couple of months, and planning on getting more. They are mostly thematic, such as Lords of Waterdeep, which is somewhat similar to Dungeons and Dragons but more strategic , or Descent (which is similar to the most famous Warhammer). He not only likes these games for the fun itself, but because he loves the quality of the crafting of the pieces. “Es que flipo,” he says in Spanish, “in videogames you do not notice it, but when you receive a heavy box, with all the details in it, I don’t know, I like it a lot.”

After his two years in South Korea he went to live to Spain where his family had moved to while he was away. He did different jobs as administrative and advisor (for example for Kraft) and he worked in Clifford Chance in accounting, but when the chance to work for IE University arose, he gladly took it because when he had been working in South Korea he had realised that he liked working with younger people and actually enjoyed the company of people who were younger than him “maybe because of my lack of maturity”. This is confirmed by the fact that he gets along very well with the students at the university, as Gonzalo Muelas, a 1st year Law student says “He’s the shit, really great as a person and with a sense of humour.” “He’s a big kid, with a peculiar sense of humour.” mentions Ana Martín, “He’s our [the department’s] baby.”

 Ivan is nowadays the coordinator of the extracurricular activities and also helps with the student office. He basically organizes the administrative and non-academic life of the students, like he says “If there is anything non-academic I probably have a hand in it.” “He is the best colleague you can ask for.” says Nicky Sharp, another co-worker, “He is there when times are hard, always willing to give a helping hand, he even takes me to the bus station.”

When the interview is finished he tells me that if he remembers anything else we will send me an email, and leaves because he had had an extra long day yesterday and he is leaving early today. Later on, while I interview his colleagues, I find that he hasn’t left still because he wanted to finish off some work.

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