Written on October 17, 2012 by Roberto Arribas in Communication
On Thursday, October 25th, the next #IEComm Talk will take place. Stephen Greyser (Harvard Business School) will be interviewed by Francesco Lurati (recipient of the Reputation Institute’s Best Scholar Award 2012). This is an open session, part of the Symposium on “Education in Corporate Communication” that will take place at IE Madrid Campus, organized by Laura Illia. For more information, you can visit the site: http://www.educc.ie.edu/index.php.
Written on September 13, 2011 by Roberto Arribas in Communication, Conferences, General, Learning Activities, On Campus this week
· There will be a discussion on the latest trends and research studies in Marketing and Corporate Communications
· According to Google statistics interest in Corporate Communication has increased worldwide
IE School of Communication at IE University and the British institution International Corporate Identity Group (ICIG) are organizing the 14th edition of the Symposium ICIG from 14th to 16th September 2011 in Segovia. The Symposium will engage university exponents in Corporate Marketing and Communication from all over the world in discussing the latest trends and specific researches in these areas.
The symposium is also a platform that addresses the role of Corporate Marketing and Communication in the conceptualization, management, evaluation, brand valuation, creation of corporate images and identities in an era in which companies are continuously facing changes and pressures by shareholders and different pressure groups.
“In today’s global era, strategic planning of companies on their brand, image and corporate identity is crucial. We are delighted to bring together 40 leading experts to discuss the challenges facing our discipline” affirms Laura Illia, Professor and Director of the Master in Corporate Communication at IE University and co-organizer of the symposium.
The event coincides with a moment in Corporate Marketing and Communication have gained importance in both the world of academia and the world of business and are considered areas of great significance. This is mostly due to the development of areas such as branding, marketing and public relations. According to Google statistics on the searches made about these different disciplines, the interest in Corporate Communications (12,000 impacts) is increasing as opposed to Corporate Marketing (700 impacts). In addition, the number of books published denotes the trend – 200 versus 700.
Some of the main speakers at the Symposium are:
• John M.T. Balmer, President and Founder of ICIG,
• Stephen Greyser, Richard P. Chapman Professor, Emeritus Harvard Business School
• Emanuele Invernizzi, President of EUPRERA and Professor of Corporate Communication in IULM University,
• Angel Alloza, CEO Corporate Excellence, Centre for Reputation Leadership
• Wim Elving, Editor in Chief of Corporate Communications in the international journal (Emerald) and Professor of Corporate Communication at ASCOR (University of Amsterdam),
• Russell Abratt, Consumer Marketing and Sociology Professor, Nova Southwestern University,
• Gabor Schreier, Creative Director at Saffron Spain,
• Raffaele Zueger, Communications Director of BSI Bank of Generali Group
Written on March 30, 2011 by Roberto Arribas in Communication, Learning Activities, Lectures
Wednesday : 06-04-2011. Room : D-201, Madrid, IE Business School, María de Molina 7. Hour: 10.00 – 11.30
IE School of Communication (IE University) invites you to the XXX meeting “Scientists and Professionals in communication”, series 2010-2011, where Laura Illia, Assistant Professor in Corporate and Business Communication at IE School of Communication will present in english a talk on “Understanding Corporate Communication through the lens of the co-orientation theory”.
Abstract: Corporate Communication is a discipline which is typically associated with corporate propaganda, communication campaigns, advertising, and publicity. With this seminar my objective is to illustrate how the discipline has evolved and became much more than this. Among other things, it is about discovering “who the organization is” and its fundamental raison d’être. After a short overview of the three main areas of study in corporate communication (i.e. Public Relations, Marketing Communications and Stakeholder Communication) I will discuss how the co-orientation measurement model provides a valuable lens to understand corporate communication and its usefulness for the investigation of an organizational identity. Read more…
Written on February 21, 2011 by Roberto Arribas in Communication, General, Learning Activities, Lectures
Wednesday: 02-03-2011 . Madrid, IE Business School Room: F-101, María de Molina, 2 Hour: 19.00-20.30
IE School of Communication (IE University) invites you to the 37th meeting “Scientists and Professionals in Communication”, series 2010-2011, where Ignacio Villoch, Communication & Branding: Strategy & Innovation at BBVA, will give a talk in English entitled “Innovation in Corporate Communication”.
Abstract
Internet and social media are making a awesome impact in the way we relate, do business , and mostly how we communicate. Audiences are hyper segmented. Contents are user-generated. Corporate credibility runs at minimum levels. Key Messages run in 140 characters. Hypes, trends, fashions alternate al lightning speed and spread globally and freely. The rules of communication have changed dramatically. Companies either adapt, or will not make it. Innovation in Communication is a challenge that admits no excuses. From Branded Content, to new metrics, or exploring new formats and stakeholders engagement at BBVA Communication Lab we are on it, and willing to share it.
Short Bio
A seasoned International business developer with successful experience in 4 continents Ignacio Villoch (Spain, 1966) holds a degree in Law by University of Deusto, further specialized in International Marketing. With a 20 year plus professional experience –mainly in the Financial Services Industry, managing every line of business from retail, private to wholesale banking- currently is in charge of the Communication Lab of BBVA Communication and Branding department. Active blogger and twitterer –as well explorer of many other social media platforms-, lecturer, key-note speaker, if you Google his name, there are plenty of references in the web about his activities, seminars, conferences, since he also enjoys an increasing reputation in the field of Innovation.
