Posts Tagged ‘business communication#8217;

Wednesday : 06-04-2011. Room : D-201, Madrid, IE Business School, María de Molina 7. Hour:  10.00 – 11.30

IE School of Communication (IE University) invites you to the XXX meeting “Scientists and Professionals in communication”, series 2010-2011, where Laura Illia, Assistant Professor in Corporate and Business Communication at IE School of Communication will present in english a talk on “Understanding Corporate Communication through the lens of the co-orientation theory”. 

Abstract: Corporate Communication is a discipline which is typically associated with corporate propaganda, communication campaigns, advertising, and publicity.  With this seminar my objective is to illustrate how the discipline has evolved and became much more than this. Among other things, it is about discovering “who the organization is” and its fundamental raison d’être. After a short overview of the three main areas of study in corporate communication (i.e. Public Relations, Marketing Communications and Stakeholder Communication) I will discuss how the co-orientation measurement model provides a valuable lens to understand corporate communication and its usefulness for the investigation of an organizational identity.  Read more…

Dr. Laura  Illia, Professor in Corporate and Business Communication at IE School of Communication, participated at the 4^th edition of the international corporate social responsibility conference “Turning Innovation into Responsibility” and gave a talk on  ”Communication Lesson: How do you engage the eye, the ear, as well as the heart in difficult economic times?”. The venue was in Bucharest, in Romania from 20^th to 21^st of October organized by the SAGA Business and Community.  http://www.csr09.ro/speaker.html

Dr. Laura Illia also participated the 29^th of September in the 12th International Corporate Identity Group (ICIG) Symposium, co-organized by  Brunel Business School (UK) and the Marketing Communication and Public Relations Department, Faculty of Social Sciences, University of Ljubljana, Slovenia. She presented a paper on how organizational identity might be threatened by the entrance of new members. Also she participated at the panel where European experts in marketing and corporate communication shared their opinions on formats of courses and programs in these areas.