Ferran Adrià to talk about innovation at Hay Festival Segovia 2014

Written on September 3, 2014 by Roberto Arribas in Highlights

ferran_auditorioThe revolutionary chef will be talking with journalist Jesús Ruiz Mantilla about his future projects, research and creativity on September 27 in IE University’s Aula Magna.

This year’s Festival will focus on innovation, creativity, design, art and architecture, with further guest speakers who will include Martha Thorne, Martha Schwartz, Norman Foster, Mauricio Vicent, David Trueba and Ivorypress Director Elena Ochoa Foster.

The Telefonica Foundation and Hay Festival have publicly announced that guest speakers at the upcoming edition of the festival set to take place on September 25-28 in Segovia will include top chef Ferran Adrià.

Adrià is convinced that anyone can be an innovator, no matter what sector they work in.  The chef recently joined forces with the Telefonica Foundation to work on a new project centered on Auditing the Creative Process, which will culminate in a major exhibition in October where the Catalan chef will explore the variables that play a role in helping each person find their creative side and achieve maximum effectiveness.

In this ninth edition of Hay Festival Segovia Adrià will be talking with Jesús Ruiz Mantilla, writer and journalist of leading Spanish daily El País, on September 27 at 7pm, at IE’s Santa Cruz la Real campus in Segovia. This year’s Festival will start on September 20 and close on September 28, and will also enjoy the support of the Telefonica Foundation.

One of the key projects Ferran Adrià will be talking about in Segovia is the exhibition set to open at the end of October. It will be held at the Telefonica Foundation Offices and will enjoy the collaboration of Palau Robert, serving as a platform to explore the creative universe of Ferran Adria and the ElBulli team.

Focus on Innovation, Creativity, Design, Architecture and Art at Hay Festival Segovia 

norman_fosterFurther big names will be joining Ferrán Adrià on stage at Hay Festival Segovia to promote the importance of creativity. Martha Thorne, Director of the Pritzker Architecture Prize and Associate Dean for External Relations at IE School of Architecture and Design, will be talking about landscapes, art and architecture with renowned American landscape architect Martha Schwartz on Friday, September 26.

From September 20 to 28 Ivorypress will be present in Hay Festival Segovia with a temporary bookshop housed in Segovia’s Quintanar Palace where all its publications can be found in addition to further selected books on photography, art and architecture.

The Festival will also feature the launch by Ivorypress of the book Havana. Autos and Architecture. The presentation of the book, which is based on the trips of British architect Norman Foster to the Cuban capital and his fascination with Cuba’s deep relationship with classic cars, will take place on September 28 at 12 noon at the San Juan de los Caballeros Church. Participants in the presentation will include Mauricio Vicent, author of the book, film director David Trueba, architect Norman Foster, and the founder and director of Ivorypress, Elena Ochoa Foster.


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