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Jul

Saffron CEO Jacob Benbunan giving the awardJacob Benbunan, the CEO of Saffron Brand Consultants, presented the first-ever Wally Olins-Saffron Award at the IE University graduation ceremony held at the Palacio Municipal de Madrid on July 25th, 2014.  The award was given to Kim Palita Wienands for the best final project in the Master in Visual and Digital Media at IE University. Wienands will be offered a paid internship in the strategy team in one of Saffron’s offices during the 2014-2015 period. During the graduation ceremony, Wienands was also named IE University’s best student for the 2013-2014 academic year. 

The award is named after Wally Olins, a world-renowned pioneer in the field of branding and corporate identity, who died this year at the age of 83. Olins was Chairman of Saffron Brand Consultants, which he co-founded with Jacob Benbunan in 2001. Ms. Wienands’ project develops a concept for a virtual gift-giving app named dibsy that has the potential to revolutionize the sharing of digital content. Its design is derived in part from research and insights on user incentives to engage in free exchanges within online platforms. 

The project was unanimously selected by a panel of judges that included professors from IE School of Communication and high-level staff at Saffron Brand Consultants. The judges noted the originality of the concept, the thoroughness of the research, and the high quality of its visual design. 

Student Kim Palita Wienands with the Wally Olins Award“Kim’s work is refreshing and inspiring. Her approach to brand and innovation is creative, human and optimistic, three musts in today’s environment,” said Benbunan. 

“We want our students to gain experience in developing real creative projects from start to finish because the kind of entrepreneurial thinking they learn in the process is one of the keys to success in today’s creative economy,” declared Vincent Doyle, the academic director of the Master in Visual and Digital Media at IE University. “Kim’s project embodies everything we are trying to achieve with this program,” he added, “and to have her work recognized by Saffron, one of the most prestigious branding agencies in the world, is a great honor.” 

About Saffron Brand Consultants 

Saffron Brand Consultants is a branding consultancy with offices in Madrid, London, Istanbul, Vienna and Mumbai. Founded in 2001 by Jacob Benbunan and Wally Olins, it specialises in creating and managing brand identities for companies, countries and institutions.

Saffron is responsible for the creation and positioning of brands as relevant as Lloyd’s of London, Swiss Re, Apollo, Raiffeisen, C&A, A1 Telekom Austria, Turkcell, Baker & McKenzie, Yoigo, Vueling, Bankinter, Indra, Madrid Open and Volotea amongst others.  

About IE School of Communication 

IE School of Communication offers a vibrant and critical environment in which to develop optimum thought and action skills for an interactive world that revolves increasingly around communication. The School runs graduate and postgraduate programs in different areas of communication, including visual and digital media communication and corporate communication. 

The Master in Visual and Digital Media offers an innovative combination of intensive training in the creative and managerial aspects of visual and digital content creation. The program helps students to develop the skills, creativity, and entrepreneurial mindset they will need to compete and thrive as a 21st century visual and digital media profesional.

(Spanish Version)

Student Kim Palita Wienands, award to best student IE University 2014Alumna de IE University recibe el Premio Wally Olins-Saffron al mejor proyecto en Visual and Digital Media

La estudiante de IE University Kim Palita Wienands ha sido distinguida con el Premio Wally Olins-Saffron por un innovador proyecto desarrollado en el marco del Master in Visual and Digital Media que imparte esta universidad privada. Wienands ha creado una aplicación denominada dibsy que permite al usuario el envío de regalos virtuales y que, según el jurado de expertos del premio, “posee todo el potencial para revolucionar la distribución de los contenidos digitales”.

El anuncio de este galardón, que se falla por primera vez, fue realizado por el Director Ejecutivo de Saffron Brand Consultants, Jacob Benbunan durante la ceremonia de graduación de IE University, que tuvo lugar el pasado 25 de julio, donde Wienands fue nombrada, además, la mejor estudiante de IE University durante el curso académico 2013/2014.

El premio otorgado a la joven estudiante de IE toma su nombre de Wally Olins, pionero en el área de branding e identidad corporativa, creador de marcas como Indra, Vueling o Yoigo, que falleció este año a los 83 años de edad. El premio consiste en unas prácticas remuneradas en el departamento estratégico de una de las oficinas de Saffron Brand Consultants, lo que permitirá a la estudiante de IE University profundizar en sus conocimientos y adquirir una mayor experiencia profesional en el marco de una de las consultorías de branding más importantes del mundo, con oficinas en Madrid, Londres, Nueva York, Viena, Estambul y Miami, fundada en 2001 por Jacobo Benbunan y Wally Olins.

El proyecto de Wienands fue elegido unánimemente por un jurado en el que figuraban profesores de IE School of Communication y directivos de Saffron Brand Consultants. Los jueces valoraron la originalidad del concepto, la investigación minuciosa y la alta calidad del diseño visual.  “El trabajo de Kim es refrescante e inspirador. Su acercamiento a la marca e innovación es creativo, humano y optimista, tres obligaciones en el entorno de hoy en día”, aseguró Benbunan.

“Queremos que nuestros estudiantes ganen experiencia en el desarrollo de proyectos creativos reales, de principio a fin, porque el tipo de pensamiento emprendedor que incorporarn en este proceso es una de las claves para triunfar en la economía creativa de hoy en día”, afirmó Vincent Doyle, director académico del Master in Visual and Digital Media de IE University. “El proyecto de Kim envuelve todo lo que tratamos de alcanzar con este programa” añadió para subrayar que “es un gran honor que Saffron, una de las agencias de branding más prestigiosas del mundo, reconozca su trabajo”.

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