28
Feb

IE Library – New electronic resource: Warc

Written on February 28, 2014 by Roberto Arribas in Uncategorized

libraryieIE Library:

IE Library has a new electronic resource: Warc provides information about marketing and communications strategies

Warc permits you to learn from leading brands & top research/marketing agencies about how they overcame the challenges faced in today’s market across all industry sectors.

Warc offers case studies, research papers from GfK, WFA, ESOMAR, Marketing Society, MRS, Millward Brown, Deloitte, etc. 

More than 100 libraries around the world have Warc as an e-resource. 

IE Library has subscribed to Warc due to the success of the trial offered to our users in January. 

You can also find it in Top Link section on our website: library.ie.edu 

As always, we are at your service at: biblioteca@ie.edu and biblioteca.universidad@ie.edu

 

(Spanish Version)

Biblioteca IE – Nuevo recurso electrónico Warc

La Biblioteca IE tiene  un nuevo recurso electrónico: Warc proporciona información sobre estrategias de marketing y comunicación. Permite aprender de las marcas líderes y de las principales agencias de investigación / marketing cómo superaron los desafíos a los que se enfrentan en el mercado actual en todos los sectores industriales.       

Warc ofrece casos de estudios, papeles de investigación de ESOMAR, Marketing Society, MRS, Millward Brown, Deloitte, etc.

Más de 100 bibliotecas en el mundo cuentan con Warc como recurso electrónico.

La Biblioteca IE Library se ha subscrito a Warc debido al éxito que tuvo el trial ofrecido a nuestros usuarios en Enero.

También puede encontrar este recurso en la sección Top Links de nuestra web: http://library.ie.edu/newsite/sp/

Como siempre estamos a su disposición en: biblioteca@ie.edu y biblioteca.universidad@ie.edu

Biblioteca IE

Comments

Sorry, the comment form is closed at this time.

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept