2013-10-15 13.03.19Jacob Benbunan, co-founder of one of the biggest brand consulting enterprises in the world: Saffron (www.saffron-consultants.com) participated today in a workshop with IE University Architecture Students. Considered as a world class authority in Branding (the building and making of a brand), this renowned expert gave a lecture on which techniques should architects apply to successfully communicate their job. 

In a completely student full auditorium, Benbunan talked about his large experience in Saffron Brand Consultants. Founded in 2001 with Wally Olins, it has offices in London, Madrid, Mumbai and New York. In IE University he talked too about some of his most known projects as the ones made for companies in Spain such as EVO, Ono, Vueling, Yoigo, Indra, Mondragón, Roca, Repsol, BBVA or Bankinter

The future architects picked very good advice from Jacob Benbunan, and they very well will apply along their entire career. The lecture makes part of a larger program designed by David Goodman, director of the Architecture degree.

Jacob Benbunan imparte una charla a los alumnos de Arquitectura de IE University 

Jacob Benbunan, cofundador  de una de las grandes consultoras de marca del mundo: Saffron (www.saffron-consultants.com) impartió hoy un workshop a los alumnos de Arquitectura de IE University.  Considerado una autoridad mundial del Branding (proceso de hacer y construir una marca), este reconocido experto dio una lección magistral acerca de las técnicas que tendrían que aplicar los arquitectos para comunicar con más eficacia su trabajo. 

En una sala abarrotada de estudiantes, Benbunan habló de su larga experiencia en Saffron Brand Consultants, fundada en 2001 junto con Wally Olins, que cuenta con oficinas en Londres, Madrid, Mumbai y Nueva York. En IE University, también habló de algunos de sus proyectos más exitosos, como los realizados para compañías como EVO,  Ono, Vueling, Yoigo, Indra, Mondragón, Roca, Repsol, BBVA o Bankinter en España. 

Los futuros arquitectos han tomado buena nota de los consejos de Jacob Benbunan, que seguro aplicarán a lo largo de su carrera profesional. La ponencia forma parte del amplio programa de actividades diseñado para este curso académico desde el grado de Arquitectura, cuyo director es el profesor David Goodman.


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