Thursday, March 15th, 6:30 – 8:00pm. Aula Magna. Calle María de Molina, 11, Madrid.

IE School of Communication – IE University – invites you to the 55th meeting “Scientists and Professionals in Communication”, where Félix Muñoz, Communication Expert, will present a talk in English on our Madrid Campus and on live streaming about “The role of sponsor in the new model of the Communication in this Century”. 


The process of developing the communication strategy of a brand today is very sophisticated and requires a specific methodology for creating an effective communication strategy for any product or service in any sector, regardless of its size and competitive situation.

We need to understand first the Communication Management in a holistic way, to understand after the role of the different communication tools (Sponsorship, Advertising, Promotions, Direct Marketing, Public Relations) to get the more appropriate perception for a product, brand, company, or person.

Sponsorship has to be seen within the communication strategy and has to be linked to all business areas to be effective.

We will see the keys to prepare a good sponsorship strategy and the way to implement the right plan.  



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