21
Oct

PUBLIC LECTURE: “CSR: Yes, it’s broken. It’s sustainability, stupid”. Alberto Andreu Pinillos.

Thursday, October 27th

Room: F-101, María de Molina, 2, Madrid

Hour:  18.30 – 20.00

IE School of Communication -IE University- invites you to the 50th meeting “Scientists and Professionals in Communication”, where Alberto Andreu Pinillos, Head of CSR and Sustainability at Telefónica, will present in English a talk on “CSR: Yes, it’s broken. It’s Sustainability, stupid”.

Abstract: President Bill Clinton’s election campaign used the expression of “It’s the economy, stupid,” to full advantage in 1992 against George H. W. Bush. Alberto Andreu uses a similar version of this sentence to illustrate the dilemma facing executives today and CSR. He believes that charities and philanthropy have won the strategic battle between business risk and corporate social responsibility. If we poll the general public (not the authors of ISO 26000, which clearly state that social action is not CSR), they will say that CSR is more about “charitable projects undertaken by companies, than, for example, management response to social, economic or environmental risks. Alberto Andreu argues that CSR is not the right expression to use is not an academic problem but one that has very tangible consequences for companies.

Short Bio: Alberto Andreu holds a Degree in Law from Universidad Pontificia de Comillas, an MBA from IE Business School, and is finishing his PhD in Economics at Universidad Pontificia de Comillas. Since 2001, he has been the Managing Director of Corporate Reputation & Sustainability at Telefónica, within the General Chairman’s Secretariat.

He started my professional career in the Research Department at IE, worked for CEPSA (Compañía Española de Petróleos) as a Manager of Internal Communication Development. He then joined the banking sector, first in Banesto, as a Manager of Internal Communication and Corporate Identity; later on, for Santander Central Hispano, where he was a Managing Director of Corporate Identity and Culture for 2.5 years.

He is a professor at IE Business School and IE School of Communication, focusing on Organizational Behaviour and Corporate Identity and Culture. He also holds a seat in the Spanish CSR Council; he is Vice President of the Global Compact Spanish Steering Committee; counsellor of the Javier Benjumea’s Chair of Ethics at Universidad Pontificia de Comillas; and General Secretariat of the Spanish Intangibles Institute.

(Spanish BIO)

Alberto Andreu Pinillos, @aandreup , (Madrid, 1963), casado con dos hijos. Es Licenciado en Derecho por la Universidad Pontificia de Comillas (ICAI-ICADE), MBA por el Instituto de Empresa y cuenta con los cursos de Doctorado en Economía por la Universidad Pontificia de Comillas (ICAI-ICADE). En octubre de 2001 se incorpora al Grupo Telefónica y actualmente desempeña el cargo de Corporate Sustainability Officer, dentro de la Secretaría General Técnica de la Presidencia.

Comenzó su carrera profesional en el departamento de investigación del IE. Posteriormente, trabajó en CEPSA (Compañía Española de Petróleos) como Director de Desarrollo de Comunicación Interna. Tras esta etapa, pasó al sector de banca, primero en Banesto, como Director de Comunicación Interna e Identidad Corporativa y Director de la Secretaría Técnica de la Presidencia. Más tarde, se incorporó al Banco Santander Central Hispano, el mayor banco español, como Director Ejecutivo de Identidad y Cultura Corporativa por un periodo de dos años y medio.

En la actualidad, es profesor asociado del IE en las asignaturas de Comportamiento Organizacional E identidad y cultura corporativas. Ha publicado numerosos artículos en estas materias en publicaciones técnicas. Adicionalmente  es miembro del Consejo Estatal de Responsabilidad Social Empresarial (RSE) creado recientemente por el Ministerio de Trabajo e inmigración; miembro del Comité Español de Global Compact de las Naciones Unidas; patrono de la Cátedra de Etica Javier Benjumea de la Universidad Pontificia de Comillas (ICADE-ICAI); miembro de las Juntas Directivas del Instituto de Análisis e Intangibles (IAI).

Information about the seminar series: Flyer Seminars IESCom 2011-2012 1st part

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