María José Ferrari’s Recommendations 

The celebration of Transnational Connections, the symposium on Political Communication at IE University, is a very important event. Reunions like this are a healthy exercise for democracy, for they remind us that our obligations as members of it involve not only being informed, but being critical about the information we receive. Only this enables us to properly understand and weigh our voting options. 

To be critical about our political reality, it is essential to be aware of all the constituents of the political communication process; all of them are present in the symposium: The sender, with its interests and biases; the channels, both old and new (traditional media and the Internet), and the way in which those channels are now shaping the whole process. With them, the codes, the ever shifting languages that are being crafted to inform and persuade. Special attention will be given to the receiver, that public that wants to be reached and that decodes by perceiving and interpreting, consciously or not. The context, present in many of the panels, is now both global and national (if this classification is still possible). We will look at the ways in which feedback has found new ways to become the new political communication. 

As professor of Critical Thinking, I especially recommend attending the panels about “Media Frames and Public Opinion”, “Political communication and the Internet around the globe”, “Media influences on perception, political deliberation”, and “How context influences content”. I have no doubt they will generate debate and a much needed refresh in our thinking. This is why this symposium is not only aimed at specialists and academics, but at everyone. 

Link: http://www.transnationalconnections.ie.edu/welcome

Follow us in Twitter at @ieuniversity, @juanmanfredi, and #iecomm11

Check María José’s profile: http://www.ie.edu/IE/site/php/es/school_communication_detail.php?id_academic=418


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