Archive for March/2011


An interview spanning two generations: distinguished sociologist Elihu Katz in conversation with IE University Communication student Mª Gabriela Cardoza, on a lifetime of communication research and the challenges for the next generation — the interaction between old and new media and the critical situation of the sector.


La Federación de Asociaciones de Periodistas de España (FAPFE) celebra el próximo 8 de abril en Pamplona el Congreso sobre el Futuro del Periodismo, antesala a su Asamblea General anual.  Alrededor de 400 periodistas -entre congresistas, público, asambleístas y medios de comunicación- asistirán al congreso, que se ha estructurado en tres mesas redondas con los siguientes temas de debate:  Llamados a entenderse (empresarios y periodistas), Actualizar la formación y Crisis y periodistas. Esta última mesa estará moderada por  Juan Luis Manfredi, periodista y profesor del IE University. La cita será clausurada por el ministro de Presidencia, Ramón Jáuregui

Juan Luis Manfredi Sánchez es  Profesor de Periodismo en IE University, Doctor en Comunicación (Universidad de Sevilla), International Executive MBA (IE Business School) y Licenciado en Periodismo e Historia. Ha obtenido los premios Blas Infante, RTVA y SGAE-Fundación Autor por trabajos escritos acerca de la televisión y los mercados audiovisuales. Ha publicado cinco monografías.  Mantiene el blog

 Para más información sobre el congreso pincha aquí


Interview of Prof. Matthew Hindman, assistant professor at George Washington University, participant to the last Symposium Transnational Connections held at IE University, by leading Spanish economic media (M. G. Mayo, Reporter) / English Version.

Matthew Hindman: “We should not exaggerate the role of Internet in Arab revolution, it´s only a catalyst” 

Matthew Hindman is a professor in the School of Media and Public Affairs at George Washington University (USA) and has written the book ‘The Myth of Digital Democracy. He was recently in Spain, participating to  a Congress on Political Communication organized by IE University in collaboration with WAPOR (World Association for Public Opinion Research). 

How has electoral communication using online media evolved over the last five years? How much of a candidate’s budget does it currently use up? And previously? How much is spent on educating a candidate’s team to fully leverage online tools? 

The big shift in online campaigning came in 2004, with Howard Dean’s presidential primary campaign.  Previous online campaigns had tried to use the Internet to reach the mass public—particularly independent or swing voters, and those whose votes were up for grabs.  But this didn’t work, because these voters don’t visit political sites much and are generally not that interested in politics.  

Instead of appealing to swing voters, Dean’s campaign used his site to appeal to committed partisans, asking them to donate to the campaign or to volunteer.  This worked much better. In recent years there has been a gradual diffusion of this model to races at lower levels of US politics, and—less consistently—to general elections in other democracies. 

Online politics has dramatically changed the way US campaigns are funded—with Barack Obama being the most extreme example, having raised $500 million online.  But online campaigning has not yet done much to shift how campaign funds are spent.  Online spending is still a tiny portion of campaign budgets—a few percent at most. Barack Obama still spent most of his campaign budget the way all recent U.S. presidential candidates have: on television advertising and on paid staff.   Read more…


Wednesday : 06-04-2011. Room : D-201, Madrid, IE Business School, María de Molina 7. Hour:  10.00 – 11.30

IE School of Communication (IE University) invites you to the XXX meeting “Scientists and Professionals in communication”, series 2010-2011, where Laura Illia, Assistant Professor in Corporate and Business Communication at IE School of Communication will present in english a talk on “Understanding Corporate Communication through the lens of the co-orientation theory”. 

Abstract: Corporate Communication is a discipline which is typically associated with corporate propaganda, communication campaigns, advertising, and publicity.  With this seminar my objective is to illustrate how the discipline has evolved and became much more than this. Among other things, it is about discovering “who the organization is” and its fundamental raison d’être. After a short overview of the three main areas of study in corporate communication (i.e. Public Relations, Marketing Communications and Stakeholder Communication) I will discuss how the co-orientation measurement model provides a valuable lens to understand corporate communication and its usefulness for the investigation of an organizational identity.  Read more…


The IE-Brown International Postdoctoral Teaching Fellowship on the Humanities is an annual opportunity open by IE School of Arts and Humanities to the Brown University post-graduate community in the field of humanities.  The fellowship offers the opportunity for young academics to further their development through designing and implementing their own curricular ideas in the international classroom setting of IE’s cross-disciplinary approach to humanities.

One fellowship will be awarded each year; s/he will receive research support from IE and spend one year in Spain at both of the School’s campuses in Segovia and Madrid.  The fellow will teach classes and contribute to the development of IE’s innovative humanities curriculum for the University and the Business School.

In addition, the fellow will have full academic support from Brown University and the opportunity to spend a month as a resident fellow at the Cogut Center for the Humanities on the Brown University campus.  The Center aims to encourage an interdisciplinary approach to scholarship, foster innovation in research, and promote intellectual conversation among individuals from the humanities and related academic disciplines.

Existing graduates expected to complete their PhD before the fellowship begins, and those who have received their post doctorate within the past three years, can apply directly with IE by December 2011.  The first fellowship will be awarded in the 2012-2013 academic year.

About Brown University

Brown University is located in the historic city of Providence, Rhode Island. It was founded in 1764, becoming the seventh-oldest college in the United States. Brown is an independent, coeducational Ivy League institution.  Today, it is a leading research university that offers about 140 undergraduate and graduate degree programs in a wide range of disciplines.

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