Wednesday: 02-03-2011 . Madrid, IE Business School Room: F-101, María de Molina, 2 Hour: 19.00-20.30

IE School of Communication (IE University) invites you to the 37th meeting “Scientists and Professionals in Communication”, series 2010-2011, where Ignacio Villoch, Communication & Branding: Strategy & Innovation at BBVA, will give a talk in English entitled “Innovation in Corporate Communication”.


Internet and social media are making a awesome impact in the way we relate, do business , and mostly how we communicate. Audiences are hyper segmented. Contents are user-generated. Corporate credibility runs at minimum levels. Key Messages run in 140 characters. Hypes, trends, fashions alternate al lightning speed and spread globally and freely. The rules of communication have changed dramatically. Companies either adapt, or will not make it. Innovation in Communication is a challenge that admits no excuses. From Branded Content, to new metrics, or exploring new formats and stakeholders engagement at BBVA Communication Lab we are on it, and willing to share it.

Short Bio

A seasoned International business developer with successful experience in 4 continents Ignacio Villoch (Spain, 1966) holds a degree in Law by University of Deusto, further specialized in International Marketing. With a 20 year plus professional experience –mainly in the Financial Services Industry, managing every line of business from retail, private to wholesale banking- currently is in charge of the Communication Lab of BBVA Communication and Branding department. Active blogger and twitterer –as well explorer of many other social media platforms-, lecturer, key-note speaker, if you Google his name, there are plenty of references in the web about his activities, seminars, conferences, since he also enjoys an increasing reputation in the field of Innovation.


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