4
Nov

Next Thursday 11th November at 19:30, IE University in collaboration with the tourist board of Saas-Fee and Swiss Tourism, presents a workshop on sustainable tourism.

The importance of developing sustainable management of the tourism sector is becoming more evident every day. Without a long-term vision and a genuine understanding of sustainability criteria and its importance to the planning and development of tourist destinations, it is virtually impossible to satisfy the demands of the customer whilst also meeting the specific needs of particular tourist regions.

With this in mind, we are searching for models of sustainable tourism development, tailor made for each region, which take into account the specific social, economic and environmental concerns of tourist destinations.

Gilles Dind, Director of Switzerland Tourism for Spain and Portugal, Sabine Graeff, Marketing Saas-Fee/Saastal Tourismus, and Raúl Revuelta, Director of Undergraduate Studies in Tourism in IE University will analyze the case of Saas-Fee, a resort in the Swiss Alps which has received numerous awards and international recognition for its commitment to sustainability.

Title: Saas-Fee: a model for sustainable tourism in the Swiss Alps

Venue: IE Business School. Classroom E-101. Pinar, 9 (corner of María de Molina). Madrid 

Date: Thursday 11th November, 2010. 19:30.

Entrance is free but there are limited places available – please confirm your attendance in advance by emailing mónica.bartolome@ie.edu 

(Spanish Version)

Saas-Fee: un modelo de turismo sostenible en los Alpes suizos

IE University, en colaboración con Saas-Fee Tourismus y Suiza Turismo, celebrará una jornada sobre turismo sostenible el próximo jueves 11 de noviembre, a partir de las 19:30 horas.

La necesidad de lograr un desarrollo y una gestión sostenibles del sector turístico se hace cada día más evidente. Sin la incorporación de una visión a largo plazo y sin la introducción de criterios de sostenibilidad en la planificación y gestión de los destinos turísticos, la pérdida de competitividad y la imposibilidad de satisfacer las necesidades de los turistas y de las regiones receptoras será una realidad. Para evitarlo se hace necesario buscar modelos de desarrollo turístico sostenible para cada zona de destino que tengan en cuenta sus variables sociales, económicas y medioambientales.

Gilles Dind, Director de Suiza Turismo para España y Portugal, Sabine Graeff, Marketing Saas-Fee/Saastal Tourismus, y Raúl Revuelta, Director of Undergraduate Studies in Tourism en IE University analizarán el caso de Saas-Fee, una localidad de los Alpes suizos cuyo compromiso con la sostenibilidad le ha hecho merecedora de numerosos galardones y reconocimientos internacionales.

Título: Saas-Fee: un modelo de turismo sostenible en los Alpes suizos

Lugar: IE Business School. Aula E-101. Pinar, 9 (esquina María de Molina). Madrid

Fecha: Jueves, 11 de noviembre de 2010. 19:30 horas

La entrada es libre hasta completar aforo. Se ruega confirmar asistencia en el correo mónica.bartolome@ie.edu

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