IE University announced the appointment of Juan Luis Martínez as Rector as from the start of the new academic year. The appointment comes with the launch of a new management and development model in the form of a College (undergraduate school) which will coordinate undergraduate degrees designed to shape profiles that meet market demands and will permit a blend of anglo saxon-style multidisciplinary studies. IE University will also have graduate schools which will offer master and doctoral degree programs. 

Juan Luis Martínez states that the appointment of a new rector is not indicative of a change of direction, but rather of the continuation and consolidation of IE University’s strategy to date. “Having successfully completed the initial phases, the University is now experiencing significant growth that requires a new structure to promote still further the flexibility, international slant and market-oriented approach of our programs.” 

Outgoing Rector Santiago Iñiguez has been appointed President of IE University, a strategic position in that he will be heading the international development and representation of the University in key forums in the management education sector worldwide. Rafael Puyol will remain as President of the Board of Governors of the University.

“The key objective of the new structure is to continue growing without compromising the hallmarks of an IE University education,” says Juan Luis Martínez “namely the international slant of our programs, our humanistic approach, and a marked focus on the employability of our graduates. The main challenge is to ensure that studies truly meet the needs of the labor market. We are committed to increasing interaction among the different undergraduate programs and to improving research and the ability of students to think for themselves.”

For the last three years Juan Luis Martínez has served as the University’s Vice Rector for Academic Affairs, managing the day-to-day of the campus and the design and implementation of the new undergraduate and graduate programs, all of which meet the requirements of the new European Higher Education Area. Throughout his career he has formed part of the governing bodies of numerous Spanish universities. He is an expert in social marketing and has given classes at IE Business School since 1999, where he also held the positions that included Director of the area of Marketing and Editor of the Revista de Empresa magazine. Juan Luis Martínez holds a PhD in Economic and Business Sciences from the University of Navarre and an MBA from IE Business School, as well as a Degree in Physics from Granada University.


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