Scientifics and professionals in communication 2009-2010

Written on February 25, 2010 by Roberto Arribas in Communication

PUBLIC LECTURE: “First came the egg, then the chicken: a few notes on the natural history of ArtPrimates, ants, robots and neural networks “

Wednesday : 03-03-2010. Segovia, Campus Santa Cruz la Real. Room :  Sala Capitular. Hour:  13.00 

IE School of Communication (IE University) invites you to the 28th meeting “Scientifics and professionals in communication  2009-2010”,  where Pablo Casacuberta, writer, filmmaker and visual artist, will give a talk in English entitled “First came the egg, then the chicken: a few notes on the natural history of ArtPrimates, ants, robots and neural networks ”.


Why do we enjoy the flavor of a fruit? Why gossip is so popular? Is art an evolutionary adaptation? These seemingly unrelated questions, as it turns out, are deeply interconnected. Pablo Casacuberta, an artist raised by two scientists, shares with the audience the results of his quest to explain why do we care so much about what other people think. Using examples from the animal world, cognitive science and even from robotics, this conference explores curious and often funny ways in which what attracts and repels us serve as a window into human nature. 


Pablo Casacuberta, 1969, Montevideo, Uruguay. Writer, filmmaker and visual artist. Master of Arts in Experimental Media in the Sheffield Hallam University, UK. His artistic work has been exhibited in New York, Berlin, Buenos Aires, Yokohama, and Venice. Casacuberta started his career as a graphic designer, publishing illustrations, posters and book covers, and moving rapidly towards design for television, where his visual style received recognition and awards. He has received a Clio and was nominated for a Latin Grammy in the Best Video category. He was also a finalist for the international Sundance NHK prize. In October 2001, Boards Magazine selected him as one of the 10 most promising new directors for advertising in the world. He has worked for Citibank, Volkswagen, McDonalds, Coca-Cola, Cadbury and Sky. His audiovisual work has been broadcasted in more than twenty countries.I n 1998 he directed an experimental feature film, “Another George”, shot in the UK with the collaboration of the Japanese director Yukihiko Goto. The film was later selected as part of “Britspotting”, a festival in Berlin that showcases the best British independent films from emerging directors. In 1990 he published his first fiction book, “Ahora le toca al elefante” (Now it’s the elephant’s turn), which was followed by “La parte de abajo de las cosas” (The underside of things) in 1992, “Esta máquina roja” (This red machine) in 1995, “El mar” (The sea) in 2000, “Una línea más o menos recta” (A more or less straight line) in 2001and “Aquí y ahora” (Here and now) in 2002. He received the Uruguayan National Literature Prize in 1996. In 2007 he was selected by the Hay Festival as one of the 39 most promising Latin American writers under forty. His books have been published in Uruguay, México and Colombia. In february 2010 he will publish a new novel, “Escipión” (Scipio) in Madrid. In the last ten years, Pablo has devoted an increasing amount of time to inquire about the nature of communicative acts, and has presented several conferences on the matter, most notably in the Vivamérica festival in Madrid (2009) and in the headquarters of MTV International in Buenos Aires (2008). In the last three years he has conducted a course on the neurological basis of art and communication in the National Film School of Uruguay. A sample of his artistic work can be found at http://www.pablocasacuberta.com


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