20
Oct

 

Laura Illia BLOG. Foto de Irene Medina.jpg

Del 15 al 17 de octubre, la IE School of Communication participó en un taller (workshops) internacional en Sofía (Bulgaria) que abordó la problemática metodológica y las perspectivas futuras en monitorización de medios (“media monitoring”).

 

Este taller, que fue organizado por la London School of Economics and Political Science (LSE) en colaboración con el “Bulgarian Academy of Science”, contó con la participación de expertos de las principales instituciones europeas que operan sobre el tema de la comunicación de la ciencia en Alemania, Austria, Inglaterra, Rumania, Portugal, Bulgaria e Italia.

 

El taller, titulado “Mapping Societal Conversation of Science: Methodological Issues and Avenues” (trazar un mapa de las conversaciones sociales de la ciencia: cuestiones metodológicas y perspectivas futuras) tuvo como objetivo reunir a los principales expertos en la comunicación de la ciencia, así como a reconocidos especialistas en los métodos y técnicas de análisis de contenido de los mass media.

 

Los participantes trataron temas como análisis de redes (“network analysis“), mapas semánticos cognitivos (“cognitive semantic maps“), “co-occurrence analysis“, “codebooks“, análisis del discurso (“discourse analysis“), análisis de metáfora (“metaphor analysis“) y análisis del discurso crítico (“critical discourse analysis“), y su aplicación para mejorar la comprensión de los medios de comunicación internacionales hacia la ciencia

 

IE School of Communication contribuyó a este encuentro internacional con la ponencia que impartió la profesora Dra. Laura Illia, que disertó sobre las ventajas y desventajas de una “co-occurence analysis” de texto para identificar los temas principales que cubren los medios de comunicación.

 

La Dra. Laura Illia es profesora de la asignatura “Comunicación Corporativa” en IE School of Communication en IE Universidad. Se especializó en la “co-occurence analysis” de texto tras haber supervisado un proyecto de investigación de dos años en la Judge Business School (University of Cambridge) and London School of Economics and Political Science. El proyecto investigaba  la manera en que las empresas que operan en biotecnología desarrollan una autoría sobre los discursos de los mass media.

IE School of Communication shares its expertise on media monitoring  with Major european institutions investigating on science communication

 

The IE school of Communication was present at an international workshop  in Sofia (Bulgaria) discussing the  methodological issues and avenues in doing media monitoring. The workshop was organized by the London School of Economics and Political Science (LSE) in collaboration with the Bulgarian Academy of Science. Scholars and experts from major European institutions in science communication of Germany, Austria, England, Romania, Portugal, Bulgaria and Italy were present to the workshop.

 

The workshop “Mapping Societal Conversation of Science: Methodological Issues and Avenues” had the objective to bring together the major experts in the public understanding of science and in media monitoring so to  learn on the various methods and techniques to do media content analysis.

 

Participants discussed how network analysis, cognitive semantic maps, co-occurrence analysis, codebooks , discourse analysis, metaphor analysis and critical discourse analysis might all be applied to improve the understanding of how science is debated nowadays by international mass media which set the agenda about science communication. IE School of Communication gave its contribution through the presence of Dr. Laura Illia, who presented the advantages and disadvantages to do co-occurrence analysis of text so to better understand what are the main themes that media cover in their articles.

 

Dr. Laura Illia is the new assistant professor of Corporate Communication at the IE School of Communication. She developed her expertise on media monitoring and co-occurrence analysis when she overseen two years research project  at the Judge Business School (University of Cambridge) and London School of Economics. The project was on the topic of how firms operating in biotechnology develop an authorship on media discourses.

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